Full-Time Marketing Manager
Job Description
Position Title: Marketing Manager
Reports to: Director of Marketing
Location: Music Center at Strathmore
TO APPLY
To apply for this position, please submit the following items either on LinkedIn or email submissions to: Human Resources, **@st********.org:
- Cover letter
- Résumé
ORGANIZATIONAL OVERVIEW
Strathmore is a nonprofit multi-disciplinary arts center outside Washington, DC with multiple venues, strong community partnerships and robust educational programming. Spotlighting world-class talent and serving as a launch pad for local artists, Strathmore presents nearly 400 accessible and affordable events and exhibitions each year in the Music Center, Mansion, on our 16-acre campus, at AMP, and throughout the community.
Based one-half mile outside the Capital Beltway in North Bethesda, Maryland, we serve the entire Washington, DC region and the state of Maryland with exceptional artistic experiences and opportunities to learn and connect. Our programming is a vibrant reflection of the community that surrounds us. Strathmore believes the most compelling contemplations of our world are created by artists. Amplifying these creative voices is at the heart of our work.
We are actively assessing how systemic inequities impact our organization’s work at all levels and how best to address those inequities in a way that is consistent with our mission. This commitment is made within the broad context of Strathmore’s Inclusion, Diversity, Equity and Access (IDEA) goals to expand access and diversity, promote inclusion, and build equity for all. With these daily actions, Strathmore intends to become a fully anti-racist organization. You can read more about Strathmore on our website, including information about our mission and values.
POSITION SUMMARY STATEMENT
The Marketing Manager is a critical part of Strathmore’s Communications & Marketing team. The Manager works closely with the Director of Marketing to plan and manage dozens of marketing and promotional campaigns each month, taking primary responsibility for the execution of each multi-channel campaign. Major job responsibilities include managing schedules and timelines, preparing advertising assets, writing copy, ad trafficking, budget tracking, coordinating content for webpages and publication and supporting patron engagement.
Advertising & Marketing Management (40%)
- Support Director of Marketing with strategy and implementation of marketing campaigns for performances and events in the Music Center, at AMP, in the Mansion, and throughout the community.
- Coordinate with programming and artist management to confirm details of performances and events, gathering all the necessary information and artist materials as needed.
- Oversee creation of show-specific flyers, posters, and other materials for events or institutional marketing purposes.
- Research artists, events, and outreach opportunities to enhance marketing strategies and improve positioning.
- Attend weekly marketing meetings and provide input into marketing and communications strategy, goals and objectives. Take action items from the meeting.
- Work with Strathmore’s external ad agency to oversee creation and trafficking advertising assets such as radio and TV spots, digital and print ads, and more.
- Coordinate and track promotional tickets.
- Negotiate and manage cross-promotional or trade marketing opportunities with partners, peers, and influencers.
- Track expenses, process invoices, and prepare artist settlements.
Content Coordination Support for Signature Programs (20%)
- Coordinate with internal program champions to collect and synthesize information about events and initiatives such as exhibitions, panel discussions, auditions, and student showcases.
- Liaise with program managers regularly to understand program goals, coordinate programming deadlines and requirements, and develop copy and content around events.
- Work with colleagues to develop marketing plans for events, series, and programs.
- Oversee the development of web pages, ticketing set up, and patron communication to ensure clarity, effectiveness, and accuracy.
Website & Email Marketing (20%)
- Manage the major landing pages with performance and event highlights on Strathmore.org as dictated by marketing objectives.
- Write content for various Strathmore email blasts and web pages.
- Populate, edit, or review web pages and emails regularly to ensure accuracy, clarity, and marketing effectiveness. Make changes as needed.
- Participate in presale and on-sale testing and coordination.
- Drive content calendar and scheduling for Strathmore’s targeted email marketing campaigns and bi-weekly enews.
Administration/Collaboration/Community (20%)
- Proofread and edit a variety of materials
- Work the marketing/outreach table at Strathmore events and festivals in rotation with other staff.
- Oversee content for and production and placement of posters, banners, and more.
- Contribute to the development and production of Strathmore’s newsletters and brochures.
- Act as backup for website and email marketing tasks.
- Participate in grassroots marketing initiatives.
- Other duties as assigned.
- 40 hours per week, including some evenings and weekends.
ACCOUNTABILITIES
Satisfactory completion of this job includes successfully:
- Contribute to strong sales for shows and events on Strathmore stages.
- Produce high-quality, marketing materials to meet organizational goals.
- Edit and improve materials.
- Contributing to a proactive flow of new ideas to express Strathmore’s artistic leadership.
- Build and maintain positive relationships with fellow staff, patrons, partners, vendors, and volunteers.
QUALIFICATIONS
- Minimum 2-3 years of experience in marketing & communications.
- BA or equivalent certification.
- Excellent writing and editing skills.
- Excellent verbal communication skills and collaborative attitude.
- Familiarity with the DC media market.
- Exceptional attention to detail and organizational skills.
- Experience with Photoshop, web content management software (Umbraco specifically), Tessitura Software, or email automation software is a plus.
- Desire to grow, learn, and contribute to a team.
STANDARDS OF PERFORMANCE
- Demonstrates exceptional organizational and problem-solving skills.
- Contributes ideas to improve effectiveness and quality of marketing efforts.
- Works consistently to resolve issues in a responsible and timely fashion.
- Displays high degree of dependability and reliability.
Strathmore is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, Strathmore provides employment opportunities without regard to race, color, religion, creed, ethnicity, sex, pregnancy, national origin or ancestry, age, physical or mental disability, citizenship status, marital status, sexual orientation, gender identity, family responsibilities, genetic status or information, military or veteran status or status in any status protected by federal, state, or local law.
This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Strathmore will not tolerate unlawful discrimination, harassment, or retaliation under any circumstances.
We are eager to cultivate a broad and inclusive field of applicants. Strathmore is committed to building a diverse community of staff, volunteers, and interns. Individuals from underrepresented groups are encouraged to apply.
STATUS & SALARY
This is an exempt, salaried position. Salary is commensurate with experience, in the range of $50-$60,000 annually with a competitive benefits package. All contacts and correspondences will remain confidential.
TO APPLY
To apply for this position, please submit prior to June 14, 2022, the following items:
- Cover letter
- Résumé
If submitting your application electronically, the email SUBJECT line must contain the words “Marketing Manager” Only qualified applicants will be contacted. Please direct all submissions to: Human Resources, **@st********.org
Although emailed applications are preferred, applications may also be mailed to:
Human Resources
5301 Tuckerman Lane
North Bethesda, MD 20852
How to Apply
TO APPLY To apply for this position, please submit prior to June 30, 2022, the following items:- Cover letter
- Résumé
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