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24 Aug 2021

Full-Time Marketing Specialist

TechnologyAdvice – Posted by TechnologyAdvice Anywhere

Job Description

Available for the following locations: Remote | Nashville, TN | Louisville, KY

 

Hello, We’re TechnologyAdvice.

At TechnologyAdvice, we are dedicated to educating, advising, and connecting buyers and sellers of business technology. As a trusted resource across hundreds of technology verticals, our unbiased research and crowd-sourced product reviews help buyers find the right software to grow their business.

TechnologyAdvice has been named as one of the Inc. 5000 list of America’s Fastest-Growing Private Companies four times, as well as inclusion in the Inc Best Workplaces list for 2021. In 2019, TechnologyAdvice received a Nashville Business Journal Small Business Award and was named the Market Mover in the Nashville Chamber’s NEXT Awards. We are also a five-time recipient of the annual Tennessee Top Workplaces awards.

TechnologyAdvice is based in Nashville, Tenn, with a diverse workforce and client base located across the globe. We’re growing and always interested in expanding our team with top talent…make sure to check out our perks and benefits listed below!

 

The Opportunity…

We’re looking for a Marketing Specialist to join our growing Vendor Marketing team!

You’re a motivated, flexible marketer with excellent analytical and project management skills. You have direct experience and a demonstrable track record managing all things related to creating marketing qualified leads through marketing channels, such as virtual events, email marketing and paid media. You know how to drive anonymous traffic into known leads or you have experience running effective drip campaigns and understand the ends and outs of ABM. You are goal oriented and capable of meeting deadlines. You can strike a balance between planning and making data driven decisions with energetic execution.

 

How You’ll Contribute…

  • Write email copy necessary for conducting nurture campaigns or email newsletters
  • Create ABM Plays to drive engaged leads to our SDR team
  • Assist in Direct Mail plays
  • Assist in paid media execution on LinkedIn and Google
  • Identify and analyze lead scoring and grading efforts
  • Align with SDR and Revenue Operations teams to maximize qualified lead conversions
  • Assist in executing virtual webinars that drive qualified leads
  • Work with other core marketing team members to create a holistic, full funnel conversion experience
  • Derive actionable insights from reporting metrics and marketing automation tool data
  • Segment target lists from CRM and aligning with marketing campaigns

 

What You Bring…

  • 1-3 years digital marketing experience, related to email marketing, paid media or event marketing
  • Familiarity with Google Analytics
  • Experience creating HTML emails
  • Experience working in a Marketing Automation Platform, like Pardot
  • Experience working in a CRM, like Salesforce
  • Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
  • Excellent communication skills: written, verbal, and visual
  • Experience juggling multiple projects and campaigns simultaneously
  • Understanding of conversion rate optimization & landing page best practices

 

Why You Want Us…

  • Remote/hybrid/in-office work options
  • Comprehensive health insurance (medical, dental, vision, life and disability)
  • 401(k) Retirement Plan with company match
  • Flexible PTO, take time off when you need it!
  • Paid Maternity and Parental Leave
  • MacBook Pro or PC laptop, your choice
  • Ongoing Career Development Meetings
  • Fitness Reimbursement
  • Subscription to the Headspace App
  • Bucket List Benefit: We financially help you check something off your bucket list
  • Monthly Team Outings and Quarterly Volunteer Opportunities
  • Professional development opportunities and incentives
  • Beer on Fridays! It’s 5 O’Clock Somewhere…
  • Milestone celebrations for birthdays, weddings, work achievements, and more
  • Coffee, snacks, ping pong, and catered lunches 4 days a week in office

 

To see all job openings and learn more, visit our Careers Page.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

 

We believe that our differences make us stronger and foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

 

Pre-employment screening required.

#LI-Remote

 

 

COVID-19 RESPONSE:
TechnologyAdvice is committed to the safety and wellness of each of our employees. In response to the COVID-19 Pandemic, we follow all CDC and local protocol.

How to Apply

Please apply here! https://technologyadvice.applytojob.com/apply/ib9vopcCLq/Marketing-Specialist?source=Pink

Job Categories: LGBT. Job Types: Full-Time. Job Tags: Communication, Marketing, Marketing Specialist, and Technology. Salaries: Not Disclosed.

Job expires in 10 days.

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