Full-Time Digital Marketing Strategist
Job Description
Reference ID: Digital Marketing Strategist
Job Type: Full-time, Permanent
Salary: £23,000.00-£30,000.00 per year (dependent on experience)
About the role
Assistive Technology and Training (AT Train) are an organisation that takes pride in its excellent reputation for supporting people with disabilities at work. AT Train is an ethical organisation, enabling our clients to overcome their barriers, to gain and retain employment.
We are seeking a Digital Marketing Strategist with previous experience working in B2B technology company.
About you
- Passionate for all things digital
- Possess an aptitude for social marketing
- Ambitious and commercially focused
- Possess a strong work ethic
- Driven and energetic in your approach
- Able to manage several projects and campaigns at once
- Excellent communicator
Main responsibilities
Develops unique strategies and builds upon current strategies to meet/exceed objectives
Combine all the relevant marketing channels and platforms including emails, analytics, social media and paid media into one actionable plan
Effectively identify which content and messages are to be used for which Target Market & Target User
Work with Content Specialist to ensure content is optimised for use on relevant platform
Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks
Identify opportunities to use digital technology to enhance the overall marketing strategy
Activity monitor and report on the result of marketing activities and adjust where needed.
Track spending to ensure budgets aren’t exceeded or misspent on failing campaigns.
SEO
- Analyse web traffic and identify opportunities for improved SEO
- Drive more traffic to your website and impact your online business presence by assisting with creating SEO-optimized content
- Manage inbound marketing, PPC, AdWords, and SEO strategies
Brand management
- Implement various frameworks available for building brand equity and value
- Continually assess the alignment of a brand to the organization’s strategic objectives
- Recognize which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand
Minimum Skills and Experience Required
- Previous marketing experience in a B2B technology company
- Passion for all things digital and an aptitude for social marketing
- Ambitious and commercially focused attitude along with a strong work ethic
- Drive and energy in your approach to managing several projects and campaigns at once
What we offer in return
- Competitive salary
- Company car lease option
- 28 days holiday per year
- Inclusive working environment
- Recognition and bonus scheme
- Extra annual leave for mental health day
- Free access to a wide range of premium wellbeing benefits
- Employee assistance helping you deal with life’s challenges
Any offer of employment will be subject to a satisfactory DBS check and completion of full training.
About Us
Website: https://attrain.com/
Facebook: https://www.facebook.com/ATTrainUK
Twitter: https://twitter.com/AttrainUk
Instagram: https://www.instagram.com/attrain.ltd/
How to Apply
Send your CV and cover letter to rn@attrain.com406 total views, 0 today