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29 Oct 2021

Full-Time Digital Marketing Strategist

Assistive Technology and Training – Posted by attrain Clitheroe, England, United Kingdom

Job Description

Reference ID: Digital Marketing Strategist

Job Type: Full-time, Permanent

Salary: £23,000.00-£30,000.00 per year (dependent on experience)

About the role

Assistive Technology and Training (AT Train) are an organisation that takes pride in its excellent reputation for supporting people with disabilities at work. AT Train is an ethical organisation, enabling our clients to overcome their barriers, to gain and retain employment.

 

We are seeking a Digital Marketing Strategist with previous experience working in B2B technology company.

 

About you

  • Passionate for all things digital
  • Possess an aptitude for social marketing
  • Ambitious and commercially focused
  • Possess a strong work ethic
  • Driven and energetic in your approach
  • Able to manage several projects and campaigns at once
  • Excellent communicator

 

Main responsibilities

Develops unique strategies and builds upon current strategies to meet/exceed objectives

Combine all the relevant marketing channels and platforms including emails, analytics, social media and paid media into one actionable plan

Effectively identify which content and messages are to be used for which Target Market & Target User

Work with Content Specialist to ensure content is optimised for use on relevant platform

Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks

Identify opportunities to use digital technology to enhance the overall marketing strategy

Activity monitor and report on the result of marketing activities and adjust where needed.

Track spending to ensure budgets aren’t exceeded or misspent on failing campaigns.

 

SEO

  • Analyse web traffic and identify opportunities for improved SEO
  • Drive more traffic to your website and impact your online business presence by assisting with creating SEO-optimized content
  • Manage inbound marketing, PPC, AdWords, and SEO strategies

 

Brand management

  • Implement various frameworks available for building brand equity and value
  • Continually assess the alignment of a brand to the organization’s strategic objectives
  • Recognize which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

 

Minimum Skills and Experience Required

  • Previous marketing experience in a B2B technology company
  • Passion for all things digital and an aptitude for social marketing
  • Ambitious and commercially focused attitude along with a strong work ethic
  • Drive and energy in your approach to managing several projects and campaigns at once

 

What we offer in return

  • Competitive salary
  • Company car lease option
  • 28 days holiday per year
  • Inclusive working environment
  • Recognition and bonus scheme
  • Extra annual leave for mental health day
  • Free access to a wide range of premium wellbeing benefits
  • Employee assistance helping you deal with life’s challenges

 

Any offer of employment will be subject to a satisfactory DBS check and completion of full training.

 

About Us

Website: https://attrain.com/

Facebook: https://www.facebook.com/ATTrainUK

Twitter: https://twitter.com/AttrainUk

Instagram: https://www.instagram.com/attrain.ltd/

Share this role online (there may be a referral fee*)

How to Apply

Send your CV and cover letter to rn@attrain.com

Job Categories: LGBT. Job Types: Full-Time. Job Tags: IT, Marketing, and sales. Salaries: Not Disclosed.

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