Full-Time Local Marketing Regional Manager, Mid-Atlantic
Job Description
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.
At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work. The Local Marketing Regional Manager – Mid-Atlantic will directly impact our long-term success by leading strategic direction of innovative programs that add value to the REI membership and drive new member growth.
We are looking for a Local Marketing Regional Manager – Mid-Atlantic. In this role will have a unique opportunity to impact REI’s long-term growth strategy and develop a new kind of brand stewardship with the prospects, customers, employees, and partner organizations that contribute to a community of humans who live by our ethos: “A life outdoors is a life well lived.”
As a Local Marketing Regional Manager, your role will contribute to REI’s success by advancing our local brand impact presence to drive community and relevance in every region we operate. This work will drive brand awareness, member acquisition of more diverse audiences, and engage existing members. This position will also create and support scaled efficiencies to set community, stewardship & marketing standards across regions, and meet enterprise objectives.
Responsibilities include:
- Developing marketing plans and delivering business results in partnership with cross-divisional stakeholders across the co-op, including:
- Marketing
- Retail
- Experiences (outdoor classes)
- Community and Government Affairs
- Developing marketing strategy for marketing programs to support REI’s business objectives.
- Identifying GTM marketing calendar priorities and scales relevant programming, allocating resource support for all regions.
- Managing marketing program resources such as vendors, partners, and agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.
- Developing scaled efficiencies and process across the engagement spectrum including multi-media, events, partnerships, grand openings, product & experiences (outdoor nature classes), and stewardship & impact.
- Planning and executing programs and collaborate to develop strategic best practices with key partners across the coop.
- Fostering relationships and oversee deliverables with internal stakeholders and internal staff.
- Developing insights and analytics to measure results and key learnings.
- Being the subject matter expert on the geographic and regional needs, trends, opportunities, competitors, and risks.
- Collaborating with cross-divisional marketing resources and external agencies to develop and ensure multi-channel integrated campaigns.
- Working directly with the Sr. Manager to ensure that each program is on strategy, on time and within budget.
- Adapt communication styles to work effectively with all levels, both in-person and in remote working environments.
- Use systems analysis to support and activate work for process improvement.
- Have strong working knowledge of the Local Marketing field team and can create systems and processes that will support execution of their work.
How to Apply
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