Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations, or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of March 31, 2022, BNY Mellon had $45.5 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

BNY Mellon’s Clearance and Collateral Management business plays a central role in the global financial ecosystem as the largest provider of both clearance and collateral management in the world. Our position in clearance is truly unique: we are the primary provider of settlement services for U.S. Treasury securities. This role will lead the marketing and communications activities for our Clearance and Collateral Management business.

Following investments in state-of-the-art technology, our collateral platform enables the movement of assets all around the world. Our enhanced capabilities, together with the complementary services we deliver through alliances with leading fintechs, are benefiting our clients and propelling their success. You will be responsible for the development and execution of the go-to market strategy, overseeing all elements of the marketing mix including client segmentation/demand generation strategy.

Business acumen, MarComm strategy, strong creative and communications skills are a must, as is establishing collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives. You will actively seek input to make timely and well-informed decisions. You will be adept at:

• convening subject matter experts across the business to find consensus
• canvassing competitor offerings and how we can differentiate
• linking in with industry associations and industry-hosted events
• ensuring standard operating procedures and policies are being adhered to
• challenging the status quo to raise standards and encourages diverse thinking
• promoting a sense of urgency and establishing individual accountability supporting functional or business initiatives
• persisting in accomplishing objectives despite obstacles

Key responsibilities include the following:

• Develop and implement integrated marketing and communications campaigns in support of key initiatives and business targets. Also support brand awareness and client relationship-building or prospecting
• Develop and supervise the execution of advertising campaigns in accordance with strategic objectives. Take the lead on the full project lifecycle from development to delivery, tracks marketing content using measurable performance indicators from primary business lines.
• Skilled multi-tasker who handles pressure well and has the ability to work with a wide range of people on multiple projects simultaneously through excellent team management
• Energetic innovator with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion. Introduce increasingly forward-thinking content, selling new ideas and storytelling concepts that will drive the business to new creative heights
• Actively seek input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promote a sense of urgency that establishes individual accountability
• Focal point for individual business lines. Establish collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust. Help clients weigh options, evaluate trade-offs and make critical decisions, exceeding expectations in business management and insight
• Position the business as an industry leader in relevant marketing segments by managing collaboration between product and sales, as well as other cross-divisional teams, in support of business plans and corporate goal

A successful candidate should ideally have these qualifications

• 12-15+ years of professional experience in marketing and communications
• Experience working with financial services, or other large corporate, and mass media including a track record of developing campaigns that have achieved their goals.
• Excellent communications and decision-making skills, as well as proven success managing  multiple internal and external stakeholders
• Self-starter with a desire to expand our communications efforts across the region
• Experience in partnering across large, highly collaborative internal teams
• Strong writing and editing skills are a must
• Proven track record as a manager

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.