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23 Feb 2021

Full-Time Digital Content Specialist

iCrossing UK – Posted by HearstUK London, England, United Kingdom

Job Description

About iCrossing UK

At iCrossing our ambition is not to just be a standard agency, but to be a growth partner, creating a long-term and mutually beneficial partnership.

We started life in Brighton as a one of the first search agencies in the UK, since then we became a full service digital agency, and in 2010 iCrossing was acquired by the world’s leading independent publisher, Hearst. Being part of the Hearst family creates a unique proposition; combining deep consumer insight and world-class content creation specialism with digital marketing expertise in strategy, SEO, paid media and data.

The digital landscape has shifted power from brands to connected consumers, allowing new technology and new competitors to emerge quickly, causing disruption for brands. Business as usual may no longer deliver the same results it did last year. Our Change as Usual ethos – a set of behaviours and ways of working – helps our clients navigate this change and grow their business.

Whatever your objective, every campaign starts and ends with the consumer, we believe that better performance is unlocked through better consumer understanding. Our unique audience insight and data, powered by Hearst, sits at the heart of everything we do and influences all the channels plan and buy. Our 5i’s planning process ensures that this insight is connected directly to channel planning and execution.

We have best-in-class expertise and our platform neutral approach means we can objectively select the best solution for our clients. This expertise is consistently recognised; just last year we have won The Drum ‘Best Social’ award, three awards at the ‘UK Biddable media awards’ and we are a seven-time Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies.

About the role

At iCrossing we aim to drive both visibility and value through content. The Digital Content Specialist sits at the heart of that proposition; helping develop actionable strategy resources, creating robust recommendations and crafting quality content.

You’ll work closely with content strategists, editors and channel specialists, supporting content programmes from opportunity analysis through planning and production to performance measurement.

As well as creating onsite, product and social content for our clients, you’ll craft case studies, award entries, reports, guides, news and more for the iCrossing brand.

As an expert communicator with a keen eye for trends, detail and the crux of a story, you’ll be able to simplify the complex and delight both clients and audiences.

The role will report to the Content Director.

Key aspects of the role:

·         Content and copy audits – you’ll audit onsite, product, social and paid media content to make actionable recommendations that improve the impact of client’s planning, production and publishing programmes.

·         Content recommendations – you’ll undertake search opportunity analysis and translate social and search insights into content recommendations that act as robust wireframe briefs for writers.

·         Production – you’ll create editorial, product content and social copy for our clients, as well as content marketing materials for the iCrossing brand.

·         Creative campaigns – you’ll contribute ideas and develop content to support creative campaigns that aim to attract wide-spread press and social attention.

·         Measurement – you’ll work with SEO, Social and Paid Media to review and optimise the implementation of our content and report on success.

About you

·         Able to multi-task across a range of projects, prioritising what is most important

·         Curious about culture, consumer behaviour and digital marketing

·         And understanding of the role content plays across a wide range of digital marketing channels

·         Exceptional attention to detail

·         Proactive learner

·         Ability to extract the right information from the right sources

·         An expert communicator and storyteller, both written and verbal

·         Strong sense of responsibility, ownership and accountability

·         Maturity, confidence and perspective to manage unexpected changes

Examples of touch points with other areas of iCrossing

·        Channel specialists – SEO, social and paid media

·        Marketing

How to Apply

To apply, please visit our careers site here

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 20,000 - 40,000.

Job expires in 77 days.

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