Full-Time Social Media Manager, Community & Engagement
Job Description
Warby Parker is on the lookout for a Social Media Manager who will help lead the overall social approach to community management, engagement, and creator partnerships, all in the name of delivering incredible experiences for our customers and fans. This role will develop and execute innovative strategies to organically grow the Warby Parker social communities, surprise and delight our customers, and help amplify our brand through like-minded creative collaborations. Our ideal candidate is customer-centric and passionate about brand community building as well as directly engaging with our followers. You’ll excel in this role if you’re a great communicator, a strategic and agile decision-maker, and focused on continuously improving our customer experience on social media. Sound like your cup of tea? (Coffee?) Read on!
What you’ll do:
- Engage with and oversee the community management of all inbound social volume and amplification of posts, all while ensuring that we are delivering a consistently above-and-beyond, consistently enjoyable experience for existing and potential customers
- Focus on continuously improving the social media experience for our followers while considering new and innovative ways to foster Warby Parker’s online growth
- Supervise the training, development, workflow, and mentorship of our Community and Engagement team members
- Cross-functionally develop social media plans for all key company projects, products, launches, and initiatives
- Direct and manage influencer marketing strategies (and relationships) across all digital platforms to maximize engagement, new user acquisition, and growth
- Oversee the monitoring and aggregation of social media data and performance; execute ROI-focused social campaigns; track, monitor, and share KPIs
- Act as the social media customer service lead within the company, working with customer-facing teams to problem solve and iterate on the current protocol
- Identify and implement opportunities and tools to streamline the Community and Engagement team members’ day to day, processes, and workflows, with an eye on operational improvement and productivity increase
- Monitor and research industry developments, creative trends, and culturally relevant moments to push forward our social media efforts with speed and efficiency
Who you are:
- Backed by 6+ years of social media experience working on creative campaigns and leading community and engagement on social media channels
- An excellent communicator and collaborator who’s experienced at managing the development and growth of a high-performing team
- Skilled in social media tools including but not limited to Sprout and influencer marketing platforms
- Adept at collecting, analyzing, and using social data to inform decision-making
- A clear communicator and skilled writer who understands the importance of brand voice and best-in-class customer experiences
- Passionate about social media and directly engaging with our customers and brand fans
- Extremely strategic, process-oriented, and organized
- On the cutting edge of social trends and culture, knowing how and when to engage in them while maintaining brand integrity
- A naturally inquisitive, deliberate, and collaborative team player
- Flexible with the ability to perform in a fast-paced and high-volume social media landscape
- Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)
How to Apply
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