Job Description

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work. The Local Marketing Regional Manager – Southern California will directly impact our long-term success by leading strategic direction of innovative programs that add value to the REI membership and drive new member growth.

We are looking for a Local Marketing Regional Manager – Southern California.  In this role will have a unique opportunity to impact REI’s long-term growth strategy and develop a new kind of brand stewardship with the prospects, customers, employees, and partner organizations that contribute to a community of humans who live by our ethos: “A life outdoors is a life well lived.”

As a Local Marketing Regional Manager, your role will contribute to REI’s success by advancing our local brand impact presence to drive community and relevance in every region we operate. This work will drive brand awareness, member acquisition of more diverse audiences, and engage existing members. This position will also create and support scaled efficiencies to set community, stewardship & marketing standards across regions, and meet enterprise objectives.

Responsibilities include:

• Developing marketing plans and delivering business results in partnership with cross-divisional stakeholders across the co-op, including:
  • Marketing
  • Retail
  • Experiences (outdoor classes)
  • Community and Government Affairs
• Developing marketing strategy for marketing programs to support REI’s business objectives.
• Identifying GTM marketing calendar priorities and scales relevant programming, allocating resource support for all regions.
• Managing marketing program resources such as vendors, partners, and agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.
• Developing scaled efficiencies and process across the engagement spectrum including multi-media, events, partnerships, grand openings, product & experiences (outdoor nature classes), and stewardship & impact.
• Planning and executing programs and collaborate to develop strategic best practices with key partners across the coop.
• Fostering relationships and oversee deliverables with internal stakeholders and internal staff.
• Developing insights and analytics to measure results and key learnings.
• Being the subject matter expert on the geographic and regional needs, trends, opportunities, competitors, and risks.
• Collaborating with cross-divisional marketing resources and external agencies to develop and ensure multi-channel integrated campaigns.
• Working directly with the Sr. Manager to ensure that each program is on strategy, on time and within budget.
• Adapt communication styles to work effectively with all levels, both in-person and in remote working environments.
• Use systems analysis to support and activate work for process improvement.
• Have strong working knowledge of the Local Marketing field team and can create systems and processes that will support execution of their work.

Bring your passion and expertise:

• 5+ years of experience in traditional Brand, Retail, event, and / or field marketing, communications, or relevant field experience.
• 3+ years of experience developing marketing plans and strategies in collaboration with partner teams
• 3+ years of supervisory experience of teams
• Bachelor’s Degree, or equivalent experience
• Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
• Proven track record developing program plans that meet/exceed goals and managing program budgets
• Ability to identify customer needs and draft strategies and plans that deliver on those needs
• Ability influencing, leading, and collaborating with peers and remote groups to produce desired results
• Ability and willingness to travel with extended stays and/or traveling to multiple locations
• Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
• Makes effective organization and people decisions in a manner consistent with REI’s values and ethics
• Champions the organization and advocates solutions in the overall Company’s best interest
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
• Consolidates information from various sources including feedback from others to reach sound decisions
• Considers the ultimate impact of decisions and actions on internal and external customers
• Fosters change in company direction

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: field marketing, local marketing, manager, Marketing, and strategy.

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