Full-Time Field and Account Based Marketing Analyst
Job Description
As Zylo’s Field and Account Based Marketing (ABM) Analyst, you’ll dive deep into data and analytics for the marketing team to drive optimization for marketing programs. Working closely with marketing and sales you’ll also create and manage field marketing programs, including ABM programs. This role is perfect for the marketer who loves data and the insights it provides – and is enthusiastic about putting those insights to work in marketing programs.
Responsibilities
- Collaborate with key stakeholders including sales operations to ensure alignment and consistency of KPIs, data, reporting and analytics and to maintain Zylo’s inbound data collection infrastructure
- Team with revenue operations and other stakeholders to improve data quality and ensure accurate lead flow, attribution, and data flow across systems,
- Create reports and dashboards using data from multiple systems to generate insights to optimize marketing programs
- Guide and manage data-driven segmentation and campaign structure for Pardot and related systems to optimize marketing programs
- Lead and support targeted field and ABM campaigns to generate pipeline and revenue
- Research and prioritize industry events and sponsorship opportunities based on Zylo’s ICP and strategic partners
- Manage events (virtual or in-person) and webinars including: coordination, planning, promotion, vendor relations, registration, production, and logistics
What you’ll need:
- 2-4 years of experience working in marketing operations, field marketing, or ABM at a B2B company
- 2+ years of hands-on experience working with Salesforce Lightning integrated with a Marketing Automation System (ideally Pardot)
- BA/BS degree or equivalent
- Passion for data and analytics to drive business decisions
- Detail oriented with proven organizational and project management skills
- Thrives in a fast paced, collaborative environment
Nice to Have:
- SaaS industry experience
- Salesforce Lightning Certified
- Prefer Indianapolis-based, we are also open to remote candidates in Eastern or Central Time Zone
Zylo is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
How to Apply
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