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17 Apr 2023


TIFF – Posted by Toronto International Film Festival Toronto, Ontario, Canada

Job Description




Brand & Marketing

Reporting to TIFF’s Director of Content, the Senior Manager, Content will lead and work alongside a team of Video and Content Producers to inform, execute, and deliver on a robust content strategy to support programming (Theatrical, Cinematheque, Festival) and organizational priorities across TIFF’s online channels (i.e. TikTok, YouTube, Instagram) and physical spaces (i.e. in-cinema, digital signage).

During the Festival, the Senior Manager, Content will also lead a team of seasonal staff and independent contractors to execute a content strategy, content capture strategy, and production of content activations like TIFF’s Live from the Red Carpet Show and Portrait Studio.


  • Inform and champion TIFF’s video content strategy, outlining concepts and ideas to serve various programming (Theatrical, Cinematheque, Festival) priorities to meet the platform-needs and KPIs of TIFF’s various audiences across social media channels and in-cinema opportunities.
  • This includes proactively editing proof-of-concepts and gathering inspiration for the team to evaluate potential frameworks or content verticals, based on on-platform trends and data.
  • Manages a team of three full-time producers supervising, guiding and providing feedback to direct reports to ensure content output is leading-edge and delivers on KPIs and goals.
  • This includes hiring, training, and overseeing senior-level production staff and independent contractors to execute on Festival deliverables including TIFF’s Live from the Red Carpet Show, and Portrait Studio, and content capture strategy.
  • Establish team targets and monitor activities to meet monthly or quarterly goals.
  • Collaborates with the Director, Content to determine and maintain a strategy for the team’s creative production, output, and resources, ultimately developing and leading a scalable production ecosystem for all team outputs
  • Sets quality-, cost efficacy-, and creative standards for the development, production, and commissioning of content in the market in collaboration with Creative Director and internal and external client teams.
  • Devise content capture strategy and schedule (video and photo) liaising with internal stakeholders including Communications, Corporate Partnerships, Festival Programming, Technical Production Services, and Event Production.
  • Maintain a network of Toronto area industry freelance professionals, including onboarding and coordinating on- and off-site shoots and productions — from negotiating rates, preparing contracts, coordinating equipment rentals, and developing production workbacks and processes.
  • Create and manage efficient team processes, including expense tracking, production tracking, sign off, licensing, and archival footage maintenance and distribution strategies.


  • Job Grade 4
  • $65,000–$95,000/ Annually


  • June 5, 2023


  • Post-secondary education in a related field (i.e. Television Broadcasting, New Media Production, Visual and Digital Arts) or equivalent combination of training and work experience.
  • 7+ years experience in a creative production and/or development role, ideally at a film, media or arts institution.
  • 4+ years experience in managing a creative production team.
  • Experience and proven ability to write, script, conceptualize and lead a shoot — including live programming.
  • Acute understanding of Adobe Creative Cloud, especially for video editing in Premiere and motion/title design in After Effects.
  • Strong understanding of social media channels and performance metrics, including vertical video for TikTok, Instagram Reels, and YouTube Shorts.
  • Proven track record developing and producing distinctive content related to film and the film industry with a storytelling foundation for various distribution channels, including social media.
  • Clear understanding of the international content market, broadcast strategy, commissioning, programming, audiences, ratings, branded content, etc.
  • Experience in managing multiple productions, budgets, producers, and partners.
  • Editorial expertise, with the ability to evaluate and give clear, constructive feedback on ideas, treatments, productions, story editing.
  • Additional experience in writing, production management, and other aspects of development and production, including content licensing.
  • Ability to lead a team with vision, empathy, and critical thinking – grounded in the ability to execute work on time and on strategy.
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How to Apply

  • All applications must be submitted online through TIFF’s Career Centre.
  • Please upload your cover letter and resumé as one PDF, before the deadline of FRIDAY, MAY 5, 2023.
CLOSING: We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.  Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment Visas. Please send any questions via e-mail only to careers@tiff.net. TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities. If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at careers@tiff.net. We strive to provide reasonable accommodations whenever requested.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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