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13 Jul 2021

Full-Time Senior Director of Digital Engagement

Anti-Defamation League (ADL) – Posted by sponnuswamy@adl.org New York, New York, United States

Job Description


POSITION TITLE: Senior Director of Digital Engagement

REPORTS TO: Vice President, Communications & Digital

SUPERVISION EXERCISED: Direct Supervision 2 or more


Grade/Class: I, Exempt, PSA-Eligible




ADL (Anti-Defamation League) is the leading anti-hate organization in the world. Founded in 1913 in response to an escalating climate of antisemitism and bigotry, its essential mission hasn’t changed in more than 100 years: to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today, ADL continues to fight all forms of hate with the same vigor and passion. ADL is the first call when acts of antisemitism occur. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.


ADL’s CEO and National Director, Jonathan Greenblatt—an accomplished leader and entrepreneur in the corporate, public, and nonprofit sectors—was recruited to the organization in July 2015. He has injected new energy and brought a bold vision to the agency. Under Jonathan’s leadership, ADL is transforming itself, upgrading its capabilities, leveraging innovation, building partnerships, and pioneering new horizons.




The Senior Director for Digital Engagement will be responsible for developing and executing a 360 degree digital strategy for ADL (the Anti-Defamation League) in today’s everchanging and fast-paced digital environment. The Senior Director for Digital Engagement will directly manage the team responsible for content creation, audience development, and influencer engagement for all ADL-owned social media channels, including the CEO’s Twitter account. The Senior Director for Digital Engagement is a seasoned professional who is able to work directly with ADL’s Senior Leadership team, including the CEO, and other ADL subject matter experts.  Additional responsibilities will also include developing and maintaining ADL’s comprehensive social media policies including approval process, best practices, and providing social media guidance and support for our 25 regional offices in the US and Israel, as well encouraging digital best practices among ADL staff.




  • Develop, update, and maintain ADL’s comprehensive digital strategy in coordination with the Vice President of Communications & Digital and in-line with the vision of the organization.
  • Oversee the development and maintaining of a content calendar across all of ADL’s platforms, including the CEO
  • Work directly with the CEO and other members of the Senior Leadership Team to determine and execute the direction of ADL’s digital engagement
  • Identify and provide strategic guidance during rapid response events and serve as a trusted advisor to the CEO and leadership team in times of crisis
  • Evaluate ADL’s digital policy strengths and weaknesses to develop, implement, and maintain ADL’s official social media policy for both approval process and social media best practices
  • Build, customize, and rely on social media analytics to measure and improve the work of our organization in reaching and engaging target audiences
  • Proven track record of growing a brand’s digital presence
  • Develop and implement ADL’s digital influencer program
  • Curate digital content while keeping data-driven user experience in mind
  • Ensure that all strategy encourages list growth and acquisition
  • Develop content for our various audiences with the goals of awareness, mobilization, and fundraising
  • Manage two or more Social Media Strategists
  • Work with internal and external teams to create strategic social media plans around upcoming news and events; identify potential opportunities to engage with audiences online
  • Serve as primary client to external Social Media agency and lead coordination efforts across additional communications and brand and marketing vendors.
  • Collaborate with brand and marketing to reinforce brand identity across all channels
  • Work in tandem with the Communications team to effectively and seamlessly integrate digital and traditional media strategies
  • Collaborate with stakeholders to promote announcements, press releases, reports, events, breaking news and various days of observance on social media.
  • Regularly monitor social media for breaking news or events pertinent to ADL’s mission
  • Provide training, technical support and strategic guidance to regional staff with regard to:
  • organizational messaging priorities and implementation of strategic initiatives;
  • social media best practices;
  • regional social media channels.



  • Must be a seasoned people manager with experience overseeing two or more direct reports
  • Must have deep experience developing and executing digital campaigns in tandem with overarching media and marketing campaigns
  • Must be have experience working with C-Suite level executives in an advisory capacity
  • Proven experience developing and maintaining influencer, celebrity, and other high level relationships within the context of digital engagement
  • Must have exceptional writing and editing skills
  • Must have exceptional project management skills.
  • Must be fully conversant with social media platforms and tools, as well as an awareness of emerging trends.
  • Must be proficient in writing and publishing on Facebook, Twitter, Instagram and LinkedIn in real-time.
  • Experience working in a complex political climate
  • CMS, HTML, Photoshop and InDesign proficiency
  • Videography/photography skills a plus.

Work Experience:  

  • 10+ years of social media experience on a political campaign, in issue-based advocacy, corporate or agency setting.


  • Bachelor’s degree or equivalent experience
  • Master’s degree in relevant field preferred


The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.

Salary and benefits are competitive and commensurate with experience.

ADL is an Equal Opportunity Employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local legislation. 

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How to Apply

To apply, please submit your cover letter and resume using the following link: https://careers-adl.icims.com/jobs/1628/senior-director-of-digital-engagement/job

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: digital engagement, digital strategy, and director. Salaries: Not Disclosed.


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