Full-Time Retention Marketing Manager
Job Description
Responsibilities
- Craft and manage the strategy, planning, development, and execution of effective and memorable customer life-cycle experiences across multiple channels and mediums, including email, texts, physical materials, inbox etc. that drive measurable improvements in customer engagement, loyalty, decreased churn, and increased retention rates
- Utilize analytics, data, and customer insights to identify, size, and prioritize opportunities that drive higher lifetime value for our target customer segments
- Analyze and improve cohort performance by product, geography, channel, and other factors to understand what factors contribute to
- Ensure key stakeholders have visibility to planned member activities and integrate programs into all appropriate communications channels
- Draft program designs, creative briefs, and manage the creative review and proofing process ensuring that execution is consistent with a defined strategy
- Review performance reporting, offers and experiences to shape future program activities
- Manage the development of campaign assets including gathering requirements, managing the creative review and approval process, collaborating with internal designers, copywriters, and developers, ensure adherence to brand guidelines
- Lead regular, lifecycle business reviews with cross-functional stakeholders; own tracking and reporting of key lifecycle marketing performance metrics
- Partner with our Product teams (digital and physical) to identify, test and deploy improvements to the Member journey to decrease churn and increase overall NPS
- Develop and monitor automated programs and support with integration of new communication channels into our marketing strategies
About you
- You have 3+ years of relevant experience (bonus if you have done retention marketing for a consumer subscription business)
- You have a successful track record of developing and executing lifecycle marketing strategies, including measuring and delivering on performance targets
- You are highly data-driven and have strong project management skills to aid you in designing/ optimizing marketing programs to deliver upon company goals and metrics
- You are passionate about clarity and hierarchy of communications, and have developed and managed cross channel communication plans and strategies
- You have exceptional analytical skills and the ability to formulate logical, data-driven business insights and test new ideas to improve retention
- You have strong leadership skills and the ability to work cross-functionally with multiple departments including but not limited to Product, Content, Operations, and BI
- You have a deep understanding of customer segmentation and the ability to read data
- You have experience segmenting customer data or reporting from CRM platforms (Bonus if you have experience in Iterable or Segment)
- You have experience with reporting and data visualization tools (bonus for experience in Looker or Mixpanel).
- You have experience with loyalty programs/platforms (bonus for experience with Yotpo)
- You have experience with Reviews or Referral Platforms (bonus for experience with Trust Pilot or Extole)
- You are comfortable pivoting between strategy and execution
- You are detail-oriented, operate with urgency, and are comfortable with a high degree of dynamism and changes in the business
- This is a remote position and will require a go-getter to be able to influence others to help achieve your agenda over zoom and slack
Benefits
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you’re encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Ollie subscription for one dog
- Inspiring pack members!
How to Apply
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