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21 Dec 2022

Full-Time IM EMEA – Retirement Marketing Manager

BNYMellonTA – Posted by BNY Mellon London, England, United Kingdom

Job Description

Job Purpose:

Responsibility for developing and delivering the retirement marketing programme with the overall objective of establishing BNY Mellon Investment Management as a top 10 asset management provider in the UK retirement market.

To deliver on this mandate, the role must work closely with central marketing functions as well as forming a close strategic alignment to UK Sales. The role requires a deep understanding UK retirement market, current trends, regulatory framework and future developments.

This role is dedicated to working in our agile UK Retirement team. This team is focussed on delivering on one of our strategic initiatives to enhance our Multi-Asset proposition. The induvial in this role will be expected to deliver on their work to achieve our sales targets. This includes joining the team stand-ups, owning their items on our backlog and owning the processes needed to deliver on their work. The team works with a mindset of continuous improvement so the induvial will be expected to enhance the processes they own, bring new ideas to the table and execute on those ideas with the support of the wider team.


  • Provide a strong market orientation and influence strategy formulation in the retirement market with to capture and maintain position in the UK retirement market
  • To ensure that BNY Mellon IM EMEA is kept abreast of competitor activity and market developments.
  • Build plans with central functions in support of revenue targets to target prospects, accounts, and/or partners directly operating within the retirement market. Driving engagement with UK advisers to inform and influence their buying decisions
  • Research, plan and deliver third-party and partnership events. Provide timely post -event reporting and analysis. Support BNY Mellon IM events team with proprietary retirement events.
  • Contribute towards the overall development of the company’s brand and visual identity and local brand awareness/ execution, ensuring compliance with the brand guidelines
  • Identify key accounts with Sales to provide Account Based Marketing – appropriate tailored marketing solutions to key clients.
  • Utilise central execution services to improve sophistication, consistency and capacity of engagement campaigns (Pune, central support)
  • Develop targeted direct marketing communications (regular and ad hoc). In doing so, formulate ways to increasingly tie all e-communications to country dedicated websites that will allow promotion of BNY Mellon IM EMEA and its products whilst increasing website traffic
  • Monitor and evaluate the effectiveness of all marketing activities. In addition, evaluate activities and identify improvements using data driven methods and making use of centrally developed reports and dashboards.
  • Establish and agree compliance processes involving the approval of all local marketing activities and ensure that the agreed procedure is followed and re-visited if needed on an annual basis
  • Work as part of the Marketing team and contribute towards making internal and external processes flow smoothly and efficiently
  • Keep sales, client services and sales support personnel fully informed of all marketing developments affecting the regions at all times.

Generic Management Responsibilities:


Provide accurate and appropriate management information to Senior Management.

Comply with all corporate policies relevant to the functions managed including Health and Compliance

Safety Policy


Be aware of current regulatory and legal obligations of the function managed.

Report any suspected breaches to the Compliance or Legal departments, as appropriate, immediately on discovery.

Risk Management

Monitor, document and report business risks and internal controls of the function managed, alerting Senior Management immediately of any significant changes.

Business Continuity

Maintain and test a current and effective continuity plan to ensure an appropriate response to any disruption to systems, information services, communications and office facilities.

Person Specification:

Core Competencies:

Building Organizational Talent

Change Leadership

Client Orientation

Developing Partnerships

Driving Execution

Operational Decision Making

Global Acumen



Job Specific Competencies

Experience of working in the UK retirement market preferred

Need to be professional and confident

Must have drive and enthusiasm

Need to be data driven and digitally savvy

Ability to manage multiple priorities and tasks


Technical Skills, Knowledge, Systems Knowledge (and associated skill level)

Thorough knowledge of BNY Mellon’s asset management products

Knowledge of asset management industry

Deep understanding of the UK retirement market

Academic/Professional Qualifications (or equivalent qualifiers)

Degree level education preferred


BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums

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How to Apply


Job Types: Full-Time.


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