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19 Jan 2024

Full-Time Email Growth Marketing Manager

MoveOn – Posted by MoveOn Anywhere

Job Description

Full-time • Competitive Pay • Excellent Benefits • Work from Anywhere in the Contiguous U.S.

Application Deadline: February 5th by COB

MoveOn is a people-powered force for progress. We wield independent political power by bringing millions together to take action to create a country with a place of honor and dignity for everyone—where all are welcome, we take care of one another, and where everyone is set up to thrive.

For more than a generation, MoveOn has been a bulwark against the radical right and has channeled millions of voices to end wars, protect democracy, and advance justice for all. We’ve built political power for progressive change through mobilizing the left to Democrats so that we can advance our vision of an America for all.

MoveOn is the largest multi-issue digital first political campaigning organization in the country. We drive rapid-response campaigns at scale on a multitude of key issues at high-impact moments while building sustainable campaigns that resonate and grow over time. Whether its democracy, health care, foreign policy, economic justice, immigration or otherwise, MoveOn provides our members with timely ways to take action for change.

MoveOn has transformed from an email-centric campaigning organization to a digital-first member-based organization that’s running campaigns and delivering content across a number of mediums—including mobile, social, videos, ads, and more. At the same time, email continues to be critical for our revenue and impact, and email growth is primarily driven by MoveOn’s open petition platform. Continuing to cultivate and excellently operate this channel in a changing landscape is essential.

MoveOn’s Email Growth Marketing Manager will embed with the Platform team to lead MoveOn’s email growth programs. We need a passionate, inventive, collaborative colleague to manage this work in the critical fights in this political climate. This role will oversee and ensure the overall impact of our paid growth program, and improve organic growth, engagement, retention, and experience over email.

Responsibilities:

  • Support Managing Director of Platform & Growth in growth goal setting across various channels and support in tracking progress to goals for team
  • Oversee day-to-day implementation of MoveOn’s paid acquisition and re-engagement program using internal and third-party ad and reporting tools.
  • Source and shepherd content for paid ads through the production process, working closely with relevant teams.
  • Manage vendor selection, relationships, and scheduling to ensure strong growth volume and ROI for all paid initiatives; coordinate with other stakeholders on vendor selection.
  • Design, build, launch, and report back on a pipeline of A/B and multivariate optimization tests on email, web, social media, and mobile to drive email growth and retention.
  • Test and adopt new strategies and features to maximize email engagement and improve member experience.
  • Coordinate with programs across MoveOn, from p2p texting to social to analytics, for creative reengagement, engagement, or growth strategies.
  • Collaborate with Program teams during peak moments that have growth potential to strategize how to maximize growth and engagement.
  • Work with Platform Campaigners to ensure that engagement and growth are key factors in petition campaigning and hitting established benchmarks
  • Support Managing Director of Platform & Growth in crafting best practices for growth and socializing these norms across the organization
  • Write compelling emails and associated mobile, press, and social content that motivates members to take a range of actions, in support of Platform team needs, and for paid ads.
  • Collaborate and coordinate with Comms, Fundraising, and other ads stakeholders to share learnings and assets, align on audiences and strategies, and ensure external messages are aligned with our comms theory and social posts.
  • Advise on strategic, smart choices for RFPs for ad vendors and consultants.
  • Improve and document existing processes and create new, reliable, and sustainable processes where needed for paid growth and email engagement programs.
  • Collaborate with the merch team for innovative ideas to increase merch sales and develop sustainable goals and KPIs for the program.

Required skills and experience:

  • Previous excellent work in optimization of conversions and growth via testing (i.e., email, website, Facebook/Google ads, etc.).
  • Strong written communications/copywriting experience.
  • Ability to implement tests on necessary platforms, including previous experience with ActionKit, WordPress, Movable Ink, and Optimizely, or a willingness to learn.
  • Advanced experience in experimental design and analysis.
  • Strong experience in shaping the strategy for and running and optimizing ad programs for growth, developing and achieving sustainable targets and KPIs.
  • Strong project management skills, including the ability to track and juggle multiple timelines, problem-solve in fluid and rapid-response situations, and clearly communicate progress to stakeholders.
  • Strong equity lens, commitment to undoing systemic oppression in society and within workplaces, and skill in navigating complex dynamics around identity.
  • Demonstrated experience working with mission-driven organizations of similar national scale, complexity, public brand, and risk profile.
  • Track record of exercising the highest level of confidentiality and judgment in high-risk political and/or organizational environments.
  • Accountable, timely, and pays excellent attention to detail.
  • Comes with a credible history of knowledge in best engagement practices for multiple platforms (i.e., email, social ads, website, etc.).

Reports to: Managing Director of Platform and Growth

Location: Position may be based anywhere in the contiguous United States. May require occasional travel.

Salary and Benefits: At MoveOn, we commit to equity in our compensation philosophy and practices. We are committed to equal pay for equal work. To counter systemic compensation issues in this country and pay inequality, we have a nonnegotiable compensation practice. We utilize benchmarking and peer organization data to ensure we provide competitive nonprofit compensation and benefits. The annual salary for this position is $106,465. In addition to the base salary, we offer a monthly home office subsidy. We also offer an internet and phone subsidy of $2,100 annually and a health and wellness subsidy of $900 annually. All of these cash benefits are added to your bimonthly paycheck. We offer strong medical, dental, and vision benefits, which are free to employees and children of employees (spouses or domestic partners can be added at a subsidized rate). We offer employer-paid premiums for life insurance; four weeks accrued paid vacation time per year, prorated for the period that you work; 18 weeks of paid parental leave (birth, adoption, foster care placement of a child), 10 days accrued paid sick time prorated for the period that you work; paid family medical leave; and 8 staff holidays and 6 floating holidays (annually). We also offer a $1000 in professional development budget each year for each staff member.

MoveOn.org Civic Action and MoveOn.org Political Action provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

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How to Apply

https://front.moveon.org/careers/?gh_jid=5633005

Job Types: Full-Time. Salaries: Less than 20,000.

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