Full-Time Director of Outreach and Grassroots Activism –
Job Description
To direct and oversee PETA’s public outreach efforts and work with activists to promote animal rights, managing personnel and strategic objectives
Primary Responsibilities and Duties:
• Develop, manage, and oversee PETA’s public outreach efforts
• Develop, manage, and oversee PETA’s work with activists and volunteers
• Work closely with and manage and oversee the Action Team and Grassroots Protest Team managers and their staff
• Oversee food outreach efforts including possible food and ice cream trucks
• Work to increase the frequency and effectiveness of PETA’s work with volunteers and activists
• Seek out and develop new efforts to work with activists to further push PETA’s campaigns into spotlight and the public consciousness
• Strategize ways to increase our effectiveness in recruiting and developing activists and volunteers to support our campaigns
• Ensure that PETA builds and strengthens its relationships with activists
• Ensure that PETA provides the best guidance for activists who want to help animals
• Oversee all communication with activists, review emails, E-News, text, and more
• Analyze the effectiveness of PETA’s activist efforts and suggest improvements in order to maximize their impact
• Represent PETA’s campaigns work to the general public
• Perform any other duties assigned by the supervisor
• Minimum of 10 years experience working on outreach or grassroots campaigns
• Minimum of 5 years management experience
• Extensive knowledge of animal rights issues and PETA campaigns
• Demonstrated effective supervisory or leadership skills
• Demonstrated ability to think critically and creatively
• Ability and willingness to travel
• Proven ability to communicate with a variety of people in a professional and personable manner
• Demonstrated exceptional written and verbal communication skills
• Demonstrated ability to make sound judgments and work independently
• Excellent organizational skills and attention to detail
• Proven ability to take initiative and follow through
• Demonstrated ability to multitask, work with minimal direct oversight, and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
• Must be at least 21 years of age and have a valid U.S. driver’s license, a minimum of three years of driving experience, and a satisfactory driving record
• Commitment to the objectives of the organization
How to Apply
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