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1 Jun 2022

Full-Time Director of Grassroots Giving

URJHR – Posted by URJHR Anywhere

Job Description


The Union for Reform Judaism’s (URJ) Development Department  seeks a  highly motivated  Director of Grassroots Giving to grow the participation, impact and reputation of the URJ and its core programs to increase participation, engagement and financial support for priority initiatives. The Director of Grassroots Giving is responsible for expanding the donor base and growing the grassroots fundraising efforts of the URJ through direct response programs, online giving, email journeys, and social media.  This position sits at the intersection of the development, communications, and IT teams and will work collaboratively with colleagues across the URJ. 


The Director, Grassroots Giving reports to Vice President, External Relations and is responsible for the following: 


  • In partnership with the Marketing and Communications team, develop and execute a digital fundraising strategy including email communications, journeys, and social media.  
  • Manage all aspects of the URJ and Religious Action Center (RAC) direct response program in partnership with fundraising consultant including content and image collection and review, managing approval process, monitoring production calendar, processing invoices, and problem solving. 
  • Manage all aspects of new email campaign pilot with camps in partnership with fundraising consultant including content and image collection and review, managing approval process, monitoring production calendar, processing invoices, problem solving, and assessing success and potential long term planning. 


  • Responsible for managing URJ’s online giving platform.  
  • Serve as a resource for colleagues across the organization on best practices in online giving pages while leveraging usage of the platform.  
  • Partner with development operations and business systems teams on trouble shooting technical issues with the platform. 


To be successful in this job, you excel in the following areas: 

  • Development and Fundraising. Knowledge of best practices and expertise in optimizing grassroots fundraising campaigns. Awareness and understanding of the Reform movement, especially in relation to development opportunities. Experience with online giving platforms.  
  • Relationship and Data Management. Solid relationship builder. Effective, human-centered written and verbal communication skills. Proven customer service skills. Knowledge of and experience with a CRM database, such as Salesforce. Able to navigate complex systems.  
  • Organization, Planning, and Multitasking. Advanced organizational and planning skills. Demonstrable ability to set priorities, meet deadlines and multitask with minimal supervision. Proven ability to coordinate activities. Has the ability to help create, articulate and execute a vision for the growth and success of the organization. 
  • Self-Management and Teamwork. Ability to work independently and as a member of the team, ability to be detail-oriented and consistently accurate, ability to manage stress effectively in a fast-paced environment, and ability to quickly learn new processes and procedures. Proven ability to be resilient, adaptable, and comfortable working with ambiguity. Ability to ask for help/seek guidance when needed.  
  • REDI Experience (Racial Equity, Diversity, & Inclusion). Demonstrated experience prioritizing and executing on Racial Equity, Diversity, & Inclusion (i.e., ableism, LGBTQ+ Inclusion, antiracism, etc.) priorities as relates to development, programming and donor cultivation. 
  • Communication. Effective oral and written communication skills and able to utilize and different forms of relevant media. 


  • occasional in-person meetings, as needed 


Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.   

The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 15 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today. 

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How to Apply

Please include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position. We look forward to hearing from you! Please click the link to APPLY ONLINE! Alternatively, please mail your resume and cover letter to: Union for Reform Judaism, Attn: Talent Management, 633 Third Avenue, 7th Floor, New York, NY 10017.  
The URJ strives to be a welcoming and inclusive environment that is committed to creating a diverse environment. We promote strenuous policies and practices of equal opportunity and diversity, equity, and inclusion. It is our objective to recruit, hire, and retain the most qualified individuals including those of any race, color, religion, gender, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. The URJ encourages applications from women, people of color, persons with disabilities and individuals who identify as LGBTQ+.  

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: campaign, development, donor, fund, Fundraising, giving, money, relationship, and strategy. Salaries: 100,000 and above.

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