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9 Jun 2021

Full-Time Director, Branded Content

Soul-Cycle – Posted by SoulCycle Studio New York, New York, United States

Job Description

Strategic leader with a proven record of developing disruptive content that amplifies the brand purpose and effectively drives awareness, acquisition and retention. Develops a best in class marketing team.


  • Team leadership: Passionate, high integrity leader who gets the SoulCycle brand and can deliver it across touch points. Inspires teams and prioritizes the growth and development of people.
  • Strategic thinking: Has the ability to both think strategically and translate it to execution through compelling brand content that ranges from awareness to conversion.
  • Creative flair: Excels at creativity. Has big bold ideas and knows how to inspire others and give constructive feedback to unlock breakthrough work.
  • Collaboration and influence: Works effectively with other functions and partners to optimize and amplify ideas and execution.


  • Create and manage an integrated marketing strategy across all channels. Create channel strategy and clarify the voice and personality of each channel.
  • Bring the brand positioning to life across all marketing content and customer touchpoints in partnership with our internal creative team.
  • Keep abreast of industry and marketing trends to help guide and shape future marketing innovation and strategies.
  • Work in strong partnership with the creative team to refine the creative briefing process for the development of assets throughout the marketing funnel.
  • Develop fresh and compelling content throughout the year, pulsing at key cultural moments
  • Work closely with Growth marketing to create strategies and assets that support the unique customer journeys of each key customer segment.
  • Identify the right strategic brand partners to drive awareness and acquisition and co-create mutually beneficial marketing plans.
  • Conduct and create immersive brand and in field activations in partnership with PR and Operations with a focus on user generated content and amplification through micro communities and broader PR amplification
  • Develop and manage branding strategy for social in connection with Talent and other Influencers vis a vis seasonal campaign messages
  • Drive Marketing Communications Plan development and budget allocation process.
  • Partner with key functional owners to align on key marketing strategies and business objectives.
  • Review progress and report on ROI.
  •  Forecast budget and reallocate funds as needed.


  • 10+ years of marketing and brand experience in a relevant industry fast-pace, high growth start-up environment, preferred.
  • Personal passion for fitness and/or the SoulCycle brand
  • Track record of building high performing teams
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How to Apply


Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.


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