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9 Jun 2021

Full-Time CRM & Analytics Manager

Soul-Cycle – Posted by SoulCycle Studio New York, United States

Job Description

SoulCycle is looking for a CRM & Analytics Manager to be responsible for supporting multi-channel campaigns (through strategy & execution) across owned channels and running analytics & reporting across paid and owned channels. The CRM & Analytics manager will own and execute the email and related in-app marketing strategy to strengthen our relationship with riders throughout the lifecycle, as a means to drive high-value behavior, reduce churn, and increase brand love. They will be responsible for developing customer segmentation, personalization, A/B testing and for helping identify opportunities and reports across all channels. The ideal candidate is extremely data driven and has a proven track record in using analytics to drive value in other organizations.

This role will report into the Director of Growth Marketing and will manage a CRM Associate.


  • A data driven individual who is ready to own the marketing relationship with SoulCycle customers and increase their LTV
  • A quantitative marketer who can analyze complex data sets to uncover new opportunities and drive efficiencies
  • A cross-functional connector who can collaborate with different business groups to drive key results
  • A curious mind who has both experience in acquisition and has worked in later parts of the customer lifecycle (conversion, retention, loyalty)
  • A tech junkie who enjoys digging under the hood and working with various marketing technologies to bring campaigns to life
  • Experience partnering with internal and external stakeholders
  • Familiarity with marketing platforms (Braze)
  • Expertise with customer data via BI platforms (Looker, Tableau, Domo), spreadsheets (Excel, Google Sheets, Airtable) and SQL
  • Excellent project management and organizational skills, with strong attention to detail


  • Develop standardized reporting structure and maintain dashboards to report back to the broader organization
  • Manage, measure and optimize existing retention marketing program (email, push, in app messaging); push the boundaries of where and how we communicate to our riders
  • Own campaign calendar and deployment strategy – including creating audience segments, scheduling, and delivery/ KPI optimization
  • Create and manage lead generation campaigns
  • Develop and implement robust and innovative data backed A/B testing plan to increase effectiveness within and across channels
  • Build out email reporting infrastructure to consistently and efficiently analyze key metrics and disseminate learnings across the business
  • Partner with internal creative and/ or outside agency partners to integrate learnings into content strategy as a means to drive increased engagement
  • Support email trigger strategy development and execution
  • Manage customer database, including hygiene, auditing for accuracy & integration of new data elements
  • Manage and mentor CRM Associate


  • Bachelor’s Degree in Business, Marketing, Statistics, Finance or related field
  • 5+ years professional experience in a data-oriented growth marketing role at a fast-paced, high-growth startup environment
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How to Apply


Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.


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