Full-Time Celebrity and Entertainment Press Officer
Job Description
Position Objectives:
• To advance animal rights by generating specialized celebrity and entertainment media coverage of PETA’s campaigns
• To coordinate outreach and correspondence with media representatives and establish long-lasting, productive professional relationships to help ensure animal rights issues remain in the spotlight
Primary Responsibilities and Duties:
• Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through:
o Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities
o Establishing, developing and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
o Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA’s actions
• Develop new pitch ideas and ways to revamp news releases and pitches to increase media coverage of PETA campaigns
• Keep up to date on job transitions/changes in the journalism industry
• Monitor trends in sports, celebrity, and entertainment media coverage and news readership
• Represent the organization to the media, attending meetings and events as needed
• Monitor email and voicemail afterhours and, as needed, manage rush media requests
• Perform any other duties assigned by the supervisor
• Bachelor’s degree or equivalent experience working in a professional environment
• Minimum of three to five years of professional working experience in public relations, directly with celebrities and/or in the entertainment industry
• Demonstrated ability to build effective relationships in media and entertainment and interface effectively with a variety of people in a professional manner
• An interest in the news, celebrities, influencers, sports, entertainment and public relations
• Willingness and ability to be on call and service rush news releases during weekend and evening hours
• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
• Professional writing experience, including newspaper or magazine writing experience
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Demonstrated ability to work on multiple projects simultaneously
• Willingness and ability to travel on occasion
• Proven ability to take initiative and follow-through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
• Commitment to the objectives of the organization
How to Apply
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