USA

#Li-remote

#PDN

*Open Until Filled

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube   to hear stories from staff or visit  Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

The Campaign Strategist & Planner is a campaign strategist and planner who will lead priority campaigns and initiatives for the Marketing and Communications (MAC) Team from project brief to performance report, and who will serve as an expert for helping teams plan, test, and optimize paid campaigns to meet the objectives of the project. This role requires strategy, innovation, and implementation skillsets.

The Campaign Strategist & Planner is responsible for the successful delivery of complex global brand campaigns and initiatives that will drive forward the MAC Team’s strategic priorities. You are responsible for working with audience leads and other stakeholders to develop clear goals, including defining the campaign’s objectives and key performance indicators; crafting insight-driven project briefs, ensuring projects stay on strategy through the development and production phase, and implementing your measurement and reporting plan with the respective data and analysis leads. You will work in close collaboration with the Director of Brand Strategy, regional marketing leads, and project managers throughout the MAC Team to identify opportunities and efficiencies.

This position is responsible for leading a project team to plan, implement and optimize data-driven campaigns. In addition, the Campaign Strategist & Planner will work closely with division leaders, regional marketing colleagues, and external agencies to ensure the campaign plan is properly executed across the channels to deliver on our division’s goals. They will be part of a team to help develop and define the structure, processes and tools needed to deliver best-in-class marketing.

As the Campaign Strategist & Planner, you will:

• Connect with broader cross-functional teams to help define audience insights, campaign objectives, communication launch dates and tasks, and journey mapping/ecosystem definition that will offer the most effective outcomes.
• Oversee how we leverage insights to drive decisions, crafting focused and compelling strategies and creative briefs that will engage and empower integrated marketing teams.
• Execute large scale paid media investments across TV, OOH, Digital, Audio, Event and Video Streaming in conjunction with media planning agencies and internal channel managers.
• Develop campaign plans, act as a thought partner in implementation, and help craft progress updates and final measurement report, including performance and process learnings to inform future decisions and investments.
• Help shape and drive learning agendas in conjunction with research and insights.
• Serve as an advertising thought partner to regional communications leaders across the TNC network.

• Experience in planning paid media campaigns in coordination with earned and owned media strategists.
• Experience with writing creative briefs and defining campaign user journeys.
• Experience managing advertising vendors and agency relationships.
• Critical thinker with demonstrated problem-solving skills; solutions-oriented.
• Experience leading teams; both directly and indirectly and with internal and external partners.
• Leadership experience, directly and/or indirectly; includes ability to lead, motivate, set objectives, and manage performance and conflict resolution.
• Ability and comfort working in partnership with all levels of staff in a collaborative or advisory role.
• Strong interpersonal skills and upward management skills, including the ability to negotiate, influence, and persuade.
• Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
• Experience developing visual-forward, well-designed briefings, reports, or other materials.
• Strong and persuasive verbal and written communication and presentation skills with ability to articulate ideas in a compelling manner for various audiences and stakeholders.
• Multi-cultural or cross-cultural experience or exposure a plus.
• Multi-lingual skills appreciated but not required.

• Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience.
• Experience managing staff and teams.
• Experience developing marketing plans and measuring results.
• Experience cultivating and managing client relationships.
• Experience leading complex project and program/account management including financial responsibilities and measuring results of strategic plans and programs.

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

The starting pay range for a candidate selected for this position is generally within the range of $93,000 – $133,000 for annual base salary. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate’s location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

To apply for job ID 55045, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact ap*******@tn*.org.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to ap*******@tn*.org with Request for Accommodation in the subject line.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.