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25 Jan 2023

Full-Time Associate Director, Immunology Omnichannel Marketing

patrickconklin – Posted by patrickconklin Hampton, New Jersey, United States

Job Description

Associate Director, Immunology Omnichannel Marketing

The successful candidate will be responsible for driving key marketing efforts for the largest brand (Acthar) at Mallinckrodt. As a key member of the HCP marketing channel team, they will be responsible for leveraging key insights, leading, and executing HCP digital strategy, partnering with key cross functional team members to identify new data sets/claims that will allow us to continually evolve the One Brand One Acthar Gel Campaign. This position spans across numerous therapeutic areas – Nephrology, Neurology, Ophthalmology, Rheumatology, and Pulmonology

Essential Functions

  • Evolve Acthar Gel omnichannel strategy to improve the HCP experience with Acthar Gel
  • Lead key HCP digital marketing activities such as HCP website, Search Engine marketing strategy and other digital awareness tactics to better communicate to our providers at different touch points in the patient journey
  • Advance our key lead/ lag metrics to increase customer engagement and improve ROI on our digital investments
  • Partner with patient marketing and PSR team to develop key HCPs tactics to help patients better adhere to their medication
  • Work with key opinion leaders to develop new digital resources that span across numerous therapeutic areas
  • Evolve our KOL strategy through effective KOL mapping process and partnering with Marketing Development Managers to maximize impact.
  • Effectively Partners with Health outcomes and Clinical teams to identify new key data sets, developing new claims, gain prc approval that can effectively incorporate in HCP digital campaign
  • Drive key National and Regional Congress activities, such as product theaters, to drive differentiation
  • Manage agencies and vendors through the PRC process and partner across the organization (sales, market access, commercial operations, medical affairs, and advocacy, legal, regulatory, compliance) to ensure execution against objectives.
  • Drive key marketing efforts for core activities including positioning messaging, and differentiation.
  • Gain new insights to develop innovative marketing programs and initiatives targeted to influential HCPs and other care providers.,
  • Develop the sales force pull through strategy and launch and train new digital resources
  • Lead development and execution of tactical plan for HCP Marketing
  • Supports and leads in the development of the Segmentation for the one brand One Acthar to maximize resource allocation
  • Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success. Ensures quarterly budget management within pre-specified variations. Track and monitor key performance indicators.

Minimum Requirements

Education / Experience / Skills:

  • Bachelor’s Degree required
  • MBA preferred
  • 5 plus years of commercial experience, with experience in pharmaceutical product sales and marketing

Preferred Skills/Qualifications:

  • Current understanding of US healthcare market dynamics, especially regarding access (pricing topics and promotional restrictions) preferred
  • Proven accomplishment of contributing to a high performing team
  • Demonstrated leadership of complex and cross-functional projects
  • Skilled at leading HCP marketing activities
  • Experienced in strategic analysis of insights and translation into strategy
  • Understanding of traditional and non-traditional marketing channels
  • Experience in rare disease / medical/surgical promotion / specialty pharmaceutical and/or device promotion

Other Skills/Competencies:

  • High sense of urgency
  • Strong business acumen and presentation skills
  • Collaborative and works effectively in a team environment
  • Highly skilled at reading others and knowing how to proceed appropriately
  • Open to feedback and the opinion / recommendations others

Organizational Relationship/Scope:

This position will report to the Executive Director, Immuno Marketing and has no direct reports.

Working Conditions:

Office position located in Hampton, NJ (3 days a week in office)


The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

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How to Apply


Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

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