SDG&E is an innovative San Diego-based energy company that provides clean, safe and reliable energy to better the lives of the people it serves in San Diego and southern Orange counties. The company is committed to creating a sustainable future by providing its electricity from renewable sources; modernizing natural gas pipelines; accelerating the adoption of electric vehicles; supporting numerous non-profit partners; and, investing in innovative technologies to ensure the reliable operation of the region’s infrastructure for generations to come. SDG&E is a subsidiary of Sempra Energy (NYSE: SRE).

Our highly trained and responsive employees with their diverse skills, talents and ideas are the reason we can deliver on our commitment and are building America’s best energy company. They are also the reason why we have been recognized with the industry’s most coveted awards. Our employees undertake challenging work and receive highly competitive compensation and benefits. As one of the region’s largest employers, we’re always searching for talented and bright people to join our team. After all, it takes the best to build the best. Learn more about benefits HERE.

Diversity and inclusion are core values of SDG&E. Empowering our employees to be their whole selves at work is our competitive advantage. This is where new ideas come from and meaningful collaboration gets an authentic start. By bringing together people with different perspectives, diverse backgrounds and real commitment to their own individuality, we have built a stronger business. Learn more about our commitment to diversity and inclusion HERE.

For more information, visit SDGEnews.com or connect with SDG&E on Twitter (@SDGE), Instagram (@SDGE) and Facebook.

Primary Purpose:
Leads traditional and digital marketing communications strategies to increase customer satisfaction and awareness. Develops strategies, defines and/or creates market segmentation/targeting, analyzes trends, and ensures cost-saving decisions for production and for promoting products and services. Leads a team of professionals to develop compelling content for a multi-channel strategy including, but not limited to: direct mail, video, website, email and social media marketing, and advertising.

Duties and Responsibilities:

• Develop marketing communication strategies for product lines to help SDG&E move closer to its short- and long-term strategic goals. Conduct thorough evaluations of market dynamics, demographics and competitive environment or niche, overall plan of action, metrics and deadlines. Ensure marketing communication strategies include consideration of internal as well as external risk factors and opportunities.
• Lead and manage a team to develop and deliver dynamic content across multiple platforms, including digital (email marketing, social media marketing, content marketing, search engine marketing, banner advertising and website content), print and direct mail solutions. Manage the creation of email lists and focus on expanding messaging through testing of subject lines, list segmentation and general creativeness of design and content of email. Develop social media campaigns that target audiences considering platform, timing, tailored posts and profiles to achieve maximum effectiveness. Drive awareness of brand, services and products, and create retention as applicable.
• Develop and execute marketing and communication plans to enhance the company’s offerings and energy solutions for customers, while ensuring the integrity of the company’s image and branding. Develop the company’s promotion activities around offerings, as well as sponsorships, seminars, educational events and other activities. Manage and measure the success of campaigns and programs, ensuring consistency with SDG&E’s image.
• Performs other duties as assigned (no more than 5% of duties).

Required Qualifications:

• Bachelor’s Degree or equivalent training and/or experience.
• 6 years – in marketing communications strategic planning and content creation.
• Requires extensive experience in at least a few additional areas: graphic design, video production, digital marketing, photography, data analysis, marketing analytics, creating niche market segments and segmentation.
• Experience working directly for an agency OR overseeing creative work from copywriters, designers, photographers, videographers, etc. required.
• Experience working on social media platforms and creating personalized content.
• Direct experience or shown ability/desire to schedule and manage email marketing through various platforms.
• Superior management and leadership skills (i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills).
• Requires expert-level written and verbal communication skills, with a demonstrated proficiency in copywriting and developing content across channels (such as email, website pages, social media, e-newsletters, print materials).
• Strong time-management, organization and prioritization skills required.
• Ability to work with marketing intelligence, insights and research team develop objectives for testing positioning, creative concepts, etc.
• Must reside in Southern California or be willing to relocate upon hire.
• We offer a hybrid work environment. Although the schedule may vary, typically this will allow you to work from the office two to three days per week and work remotely on the remaining workdays.

Preferred Qualifications:

• A solid understanding of both digital and print design principles. Knowledge of HTML, Indesign or other design software a plus.
• An emphasis in marketing or communications preferred

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Market competitive compensation package to be equitable to current marketing manager(s) and include salary and other company benefits (15% participation in the incentive compensation package, 401K company contributions, participation in the Cash Balance Plan, health benefits and hybrid work schedule).