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11 Feb 2022
Full-Time (Senior) App Store Optimization Manager (m/f/d)
Job Description
Our vision at Freeletics is to challenge and inspire people around the world to become the greatest version of themselves, both physically and mentally. We build products and experiences that improve people’s lives through physical exercise, nutrition guidance and education. By doing this, we have created a unique and passionate community of over 50 million users worldwide, who all want to change their lifestyle for the better. By combining sports science, AI technology and long-term behaviour change, we are creating a truly unique movement in the health and fitness space.
Freeletics aims to make everybody in the world the best version of themselves. With our products, we are building an emerging lifestyle brand and our marketing team shares our story with the world. As (Senior) ASO Manager, you are eager to drive organic and paid growth within the User Acquisition activities at Freeletics. You will be responsible for analysing store presence, identifying areas for improvement, as well as driving the store acquisition growth, visibility and conversions. If you have a performance-oriented mindset with deep interest in understanding your target groups and come up with data-driven decisions, then we would love to speak to you!
Your responsibilities
- Lead the ASO strategy at Freeletics in order to drive organic and paid downloads through various ASO processes
- Perform keyword research, implementation and analysis
- Run tests to improve store performance
- Create state-of-the-art store page, manage optimization of reviews, images, videos and all relevant store assets
- Report ASO results and achievements to internal stakeholders
- Build strong relationships with external stakeholders, e.g. Apple and Google
- Align with the paid user acquisition team to assess the interdependence between paid and organic
- Generate outstanding copies and brief localization team for storefront assets
- Drive and communicate initiatives and opportunities to be tested and implemented
- Develop market trend analysis in order to understand industry and company level performance
- Perform reviews sentiment analysis to share with internal stakeholders in order to improve our user experience
Your profile
- University degree in business administration, marketing management, or other business studies. Technical background is a plus
- +3 years of experience in a similar role, ideally within a startup environment
- Excellent knowledge of App Store Connect/Play Store Developer Console
- Deep understanding of ASO analytics
- Solid analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions
- Extensive A/B testing experience with App/Google Play Stores’ assets
- Sound knowledge in ASA with a hands-on background in SEO is a plus
- Good communication and negotiation skills in an international environment
- Resilient and able to think through when faced with challenging situation
- Fluent in English with excellent oral and written communication skills, other languages are a plus
Your benefits
- Competitive salary and pension, with regular compensation reviews
- Holistic benefits program which includes;
- Individualized benefits with an annual budget of 840€ and 12 benefits to choose from (e.g. bike leasing/renting, public transport allowance, language courses, etc)
- General benefits like Mental well-being support via Nilo health, free Freeletics coach memberships for family/friends, and many more.
- Your choice of the latest Macbook Pro or Dell XPS Laptop in a life cycle model
- Conference, education, and book budget
- Bi-annual in-house hackathons
- Free food and drinks in a fully equipped kitchen
- Training space, lockers, showers, and laundry service
- 27 vacation days and 13 public holidays
- Home office policy
- The option to take a sabbatical after your second year
- Relocation allowance
- Company and team events (hiking, holiday party, offsites, and many more) – only remote during COVID
See life at Freeletics for yourself here
How to Apply
Hit me up with your CV by email to tina.bailo@freeletics.com or check out our careers page for more info and apply directly for the job you'll love!279 total views, 0 today