Job Description

About StriveTogether

StriveTogether is a national movement with a clear purpose: helping every child succeed in school and in life from cradle to career, regardless of race, ethnicity, zip code or circumstance. We refuse to settle for a world where a child’s potential is dictated by the conditions into which they are born. We work to break down barriers, change systems and improve outcomes for as many families as possible.

The StriveTogether team is passionate, talented and dedicated to achieving our mission. We seek and value all kinds of diversity and work hard to eliminate inequities in ourselves, our organization and our communities. Our goals are bold, so we support each other to try new things, have tough conversations and push for change. As we work, we share learning and progress, use data to make decisions and celebrate our wins.

Position Summary

Reporting to the Director of Marketing and Communication, the Digital Marketing Specialist is responsible for developing and executing data-driven content marketing tactics across digital platforms. This includes the ability to lead, conceptualize and execute tactics that further the organization’s long- and short-term social media and digital content for diverse audiences through multiple channels. The Digital Marketing Specialist contributes to cross-functional team goals and will track metrics to improve results.

Responsibilities

Website

• Maintain website, including creating pages for new content and updating existing features
• Track key conversions using Google Analytics and Google Tag Manager
• Establish process for backend WordPress updates and update site as needed
• Stay up to date on latest trends, best practices, and technologies when it comes to digital marketing and content strategy
• Create clean documentation for users

Social media

• Work with the Communication Specialist to develop and execute an adaptive and engaging social media strategy, sharing content daily from StriveTogether’s channels, developing social media campaigns for key organizational efforts and monitoring metrics to improve strategies
• Create resources (such as social media toolkits) and strategies for team, board, event attendees and network members to promote announcements and engage at events

Requirements

• Five years’ relevant experience in digital marketing
• Demonstrated passion for StriveTogether’s mission and values exemplified through work experience, leadership opportunities or community involvement
• Have general knowledge in web development (CSS, HTML, JavaScript)
• Strong knowledge in SEO and SEM best practices
• Familiarity with extending plugins
• Familiarity with different workflows and deployment for WordPress
• Strong analytical skills using data to inform tactics
• Deep knowledge and experience with Google Tools for Web Developers (Google Analytics, AdWords and Google Tag Manager)
• Strong experience with paid and organic social media marketing campaigns
• Experience with Hootsuite and other social media management software
• Experience with journalistic writing, a demonstrated news sense and knowledge of AP style
• Strong experience creating engaging content for digital and social media working with content management and email distribution systems including WordPress and MailChimp
• Experience with communication, marketing and list-building tools
• Ability to follow strict deadlines and fact-check information in a fast-paced environment
• Must be self-starter with the ability to work independently and have great follow-through on projects
• Adept at completing workload and delivering results within assigned timeframes, with proven success managing multiple projects and priorities simultaneously
• Detail-oriented, flexible, highly responsive and organized work style
• Excellent time management, decision-making and problem-solving skills
• Strong proficiency in Adobe Creative Cloud Suite: InDesign, Illustrator and Photoshop
• Strong Microsoft Office skills: Outlook, Word, Excel and PowerPoint

Preferred Requirements

• Strong copywriting experience, especially in working with multiple stakeholders and translating complex information into simple, compelling narrative
• Experience with developing responsive, mobile-first WordPress concepts
• Ability to use SEO best practices to write creative copy that includes effective keyword placement
• Experience with Salesforce and/or other CRMs
• Experience with MailChimp professional

Details of the position:  Reporting to the Director of Marketing and Communications, the Senior Digital Marketing Specialist is a full-time exempt position based in Cincinnati, OH or Chicago, IL.  The salary range for this position is $66,000-$98,000.  StriveTogether offers competitive salary and benefits, commensurate with experience and skills.

StriveTogether is an Equal Opportunity Employer.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Marketing. Salaries: 60,000 - 80,000.

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