ORGANIZATION SUMMARY

Utah’s Promise is a nonprofit organization focused on removing barriers, improving education, and providing access to basic needs. United Way of Salt Lake, 211 Utah (Salt Lake City team), and Promise Partnership Utah are part of the Utah’s Promise organization. Together, we are committed to 100% of kids and families thriving.

Our workplace is fast-paced, friendly, adaptive, and grounded in our core values: relationships, continuous improvement, results, and equity. We offer competitive compensation including a comprehensive benefit package, generous paid time off, and flexible schedules. People with diverse backgrounds and abilities are encouraged to apply.

POSITION SUMMARY

The Social Media Manager (SMM) is a strategic storyteller and digital strategist responsible for shaping how United Way of Salt Lake, 211 Utah, Promise Partnership Utah, and Utah’s Promise are represented and interact across social platforms. This role drives the organization’s social presence with an eye toward long-term brand building, audience growth, partner engagement, and mission impact.

The SMM integrates data-driven insights with creative content approaches to elevate brand visibility, expand influence within key stakeholder groups, and strengthen community connection. Collaborating with internal teams, the SMM ensures our social ecosystem reflects organizational priorities, brand and message consistency, supports campaigns through amplification, and advances strategic goals.

PRIMARY TASK

Drive a cohesive, data-driven social media strategy across four brands—creating and managing content that strengthens visibility and engagement.

ESSENTIAL FUNCTIONS

Strategic Leadership and Planning

1. Develop and execute a multi-platform social media strategy aligned with organizational and department-level strategic goals.
2. Set measurable objectives tied to brand health, audience engagement, and digital conversion outcomes.
3. Identify opportunities for thought leadership, issues advocacy, and narrative storytelling.
4. Conduct competitive landscape analysis to position brands as a social sector leader.

Content Strategy and Creative Development

1. Produce, edit, and publish high-quality, brand-aligned content.
2. Establish strategic narrative and content architecture across platforms.
3. Collaborate with in-house designers on engaging, innovative creative.
4. Plan and execute multi-channel campaigns.

Community Engagement and Partnership Activation

1. Build and maintain meaningful digital relationships with partners, donors, stakeholders, and influencers.
2. Engage with audiences through timely responses and proactive conversation-building.
3. Attend events to capture mission-driven stories.

Analytics, Optimization and Reporting

1. Use social media and analytics tools to evaluate performance and improve strategy.
2. Translate insights into actionable recommendations.
3. Stay ahead of emerging technologies and trends.
4. Other duties as assigned.

Requirements

REQUIRED COMPETENCIES

• Strategic thinking and alignment with organizational goals.
• Deep understanding of multi-platform social media management.
• Innovation and creative mindset.
• Strong project management.
• Skilled communicator across diverse audiences.
• High attention to accuracy and results.

QUALIFICATIONS

• Bachelor’s degree or equivalent experience required.
• Minimum 3-5 years in social media marketing.
• Expertise across major social platforms and ad managers.
• Experience with social media management tools required.
• Google Ads and SEO experience a plus.

PHYSICAL REQUIREMENTS

The team member is regularly required to communicate clearly, in oral and written formats, with others in person, over the phone and via other devices. The team member must be able to transcribe, take in new information, prepare and analyze data and figures, constantly operate a computer and other standard office machinery. The team member is required to regularly travel to offsite locations to set-up presentations and displays in physical and electronic mediums. The team member must have the ability to lift, carry, push and/or pull objects weighing up to 50lbs.

COMPENSATION & BENEFITS

The position is a full-time, exempt position with full benefits. $62,000 – 72,000. Salary commensurate with experience. UWSL/UP provides a wide range of benefits, including:

• Competitive medical, dental, vision insurance • 6% retirement match
•  Life, accidental death, and long & short-term disability insurance • FSA • HSA contribution
•  Free on-site gym & bike storage • Paid parking or public transportation subsidy
•  Two weeks paid office closure (December & July) • Generous PTO & Health time
•  Paid parental leave • Onsite coffee shop & café • Paid time to volunteer