Full-Time SEO

Job Description
Keyword Research & Analysis: Identifying relevant keywords and phrases that potential customers use to search for products or services related to the website. This includes analyzing search volume, competition, and user intent.
On-Page Optimization: Optimizing website content and HTML source code to improve search engine rankings. This includes:
- Optimizing title tags, meta descriptions, header tags (H1-H6), and image alt text.
- Ensuring content is high-quality, relevant, and engaging.
- Improving website structure and internal linking.
- Ensuring the website is mobile-friendly and loads quickly.
Off-Page Optimization: Building the website’s authority and reputation through external activities. This primarily involves:
- Link Building: Acquiring high-quality backlinks from reputable websites.
- Social Media Engagement: Promoting content and engaging with users on social media platforms.
- Online Reputation Management: Monitoring and managing the website’s online presence.
Technical SEO: Ensuring the website is technically sound and easily crawlable by search engines. This includes:
- Managing robots.txt, sitemaps, and canonical tags.
- Improving website speed and performance.
- Ensuring the website is secure (HTTPS).
- Fixing crawl errors and broken links.
Content Strategy: Developing and implementing a content strategy that aligns with SEO goals. This may involve creating blog posts, articles, videos, infographics, and other types of content.
Analytics & Reporting: Tracking and analyzing website traffic, keyword rankings, and other key performance indicators (KPIs) using tools like Google Analytics and Google Search Console. Reporting on progress and making data-driven recommendations.
Staying Up-to-Date: Keeping up with the latest SEO trends, algorithm updates, and best practices. The SEO landscape is constantly evolving.
Collaboration: Working with other teams, such as content creators, web developers, and marketing teams, to ensure SEO best practices are implemented across the board.
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