Full-Time Senior Manager, Marketing and Growth
Job Description
REPORTS TO: SVP Strategy and Growth
DIRECT REPORTS: No
DEPARTMENT: Administration
FLSA: Exempt
Accountabilities:
- Ongoing cultivation of new business prospects
- Sales leads within key prospect targets
- Inbound marketing and event prospecting
- Oversight of agency marketing plan, including content calendar management, awards submissions and speaking events for agency leadership
- Management of agency marketing channels
TASKS:
Agency Growth and New Business practice operations:
- Support business development process to help achieve agency growth goals including:
- Listening to activities of prospects, Google alerts, etc.
- Maintaining connection with inactive prospects
- Conducting preliminary prospect/category research
- Prospect calling and communication
- Coordinating internal prospect team
- Support new business acquisition together with the business development team
- Identification, qualification and solicitation of prospects
- Development and presentation of proposals
- Structuring of the service and compensation relationship
Agency Marketing:
- Maintaining agency marketing budget and activities, inbound and outbound
- Managing content marketing and oversight of thought leadership calendar (email, website and social media)
- Attending relevant events
- Securing speaking/sponsorship opportunities for leadership
- Coordinating partnership and networking opportunities
- Managing agency CRM system
PERFORMANCE METRICS:
Establish and achieve the following performance measures:
- New client revenue goals
- Increase networking events, speaking opportunities, PR opportunities
- Increase in qualified business opportunities
- Increase in marketing measures and KPIs in accordance with marketing plan
Qualifications:
Education
- Bachelor’s degree in Marketing, Advertising, Communications or Business
Experience
- 5-7 years marketing and/or sales experience with an agency
- Understanding of branding, marketing, finance and business processes
- Familiarity with traditional and digital media, including email, mobile, SEO, paid search, social media and PR
- Comfortable interpreting data into meaningful insights
Skills
- Team player
- Able to work under pressure and meet deadlines
- Entrepreneurial, resourceful, and creative
- Excellent presentation and writing skills
- Able to foster solid personal relationships
- Well-networked and adept at social communications tools
- Organized and detail-oriented
- MS Office proficiency
How to Apply
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