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16 Mar 2021

Full-Time Senior Manager, Marketing and Growth

REGROUP – Posted by jkapnick Ann Arbor, Michigan, United States

Job Description

REPORTS TO: SVP Strategy and Growth

DIRECT REPORTS: No

DEPARTMENT: Administration

FLSA: Exempt

Accountabilities:

  • Ongoing cultivation of new business prospects
  • Sales leads within key prospect targets
  • Inbound marketing and event prospecting
  • Oversight of agency marketing plan, including content calendar management, awards submissions and speaking events for agency leadership
  • Management of agency marketing channels

TASKS:

Agency Growth and New Business practice operations:

  • Support business development process to help achieve agency growth goals including:
    • Listening to activities of prospects, Google alerts, etc.
    • Maintaining connection with inactive prospects
    • Conducting preliminary prospect/category research
    • Prospect calling and communication
    • Coordinating internal prospect team
  • Support new business acquisition together with the business development team
    • Identification, qualification and solicitation of prospects
    • Development and presentation of proposals
    • Structuring of the service and compensation relationship

Agency Marketing:

  • Maintaining agency marketing budget and activities, inbound and outbound
  • Managing content marketing and oversight of thought leadership calendar (email, website and social media)
  • Attending relevant events
  • Securing speaking/sponsorship opportunities for leadership
  • Coordinating partnership and networking opportunities
  • Managing agency CRM system

PERFORMANCE METRICS:

Establish and achieve the following performance measures:

  • New client revenue goals
  • Increase networking events, speaking opportunities, PR opportunities
  • Increase in qualified business opportunities
  • Increase in marketing measures and KPIs in accordance with marketing plan

Qualifications:

Education

  • Bachelor’s degree in Marketing, Advertising, Communications or Business

Experience

  • 5-7 years marketing and/or sales experience with an agency
  • Understanding of branding, marketing, finance and business processes
  • Familiarity with traditional and digital media, including email, mobile, SEO, paid search, social media and PR
  • Comfortable interpreting data into meaningful insights

Skills

  • Team player
  • Able to work under pressure and meet deadlines
  • Entrepreneurial, resourceful, and creative
  • Excellent presentation and writing skills
  • Able to foster solid personal relationships
  • Well-networked and adept at social communications tools
  • Organized and detail-oriented
  • MS Office proficiency

How to Apply

Please apply here https://regroup.us/job/senior-manager-marketing-and-growth/

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

Job expires in 33 days.

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