Job Description

COMPANY BACKGROUND 

Based in Boulder, CO, Purely Elizabeth is a high-growth natural foods company focused on creating products using elevated, nutrient-rich ingredients. Their award-winning products include granola, oatmeal and baking mixes.  Founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor, the company is dedicated to helping consumers thrive on their wellness journey.

SUMMARY

Purely Elizabeth is seeking a highly motivated Senior Innovation Brand Manager to lead R&D for our growing brand. This role will develop and champion innovation that results in the achievement of revenue and profitability objectives.

• Strategy: Business case to support new product launches.
• Pipeline Development: Identify category/competitive/consumer insights and develop concept and products to fuel brand growth.
• Commercialization: Manage innovation marketing activities including launch timeline, product development (with R&D, CMO, CEO), product positioning, claims, packaging development, volume build, pricing recommendations, post launch assessment.

KEY RESPONSIBILITIES

• Develop innovation from concept to launch including concept development, consumer research, product development, size of prize projections/forecasting, management of pricing, margin, and product positioning. Develop comprehensive sell-in presentation for retailer meetings.
• Develop and own the new product launch & tracking scorecard to analyze results, compare to plan, benchmarking.
• Create a learning plan to validate new innovation and inform future pipeline. Propose research with KPIs/outcome and business case.  Lead research including CLTs, concept tests, etc.
• Lead packaging design brief for Innovation new platform launches, working closely with internal Design team/external Design Agency to bring the consumer value proposition to life
• Develop strategy and plan for how to bring sustainability to life in innovation.
• Analysis of syndicated data for Purely Elizabeth new products, competitive launches, and overall category product trends with key learnings, implications, and recommendations. Presentation to Leadership Team.
• Work in partnership with Brand and Marketing Communications to develop launch support plan.
• Lead cross functional teams. Manage communications and project details in collaboration with Director of Commercialization including Stage-Gate documents, timelines, agendas.
• Travel will be 15-30%, with the high end being required if the role is based outside of the HQ area, as travel back to the office will be required for key meetings.
• While this role is open to remote candidates, it will require hours to be worked in Mountain Time.

REQUIRED EXPERIENCE

• Bachelor’s degree required; MBA preferred.
• Minimum 5 years of directly applicable CPG marketing experience, with 2 years minimum at a large, national CPG organization (P&G, Unilever, Nestle, etc) in a brand management or innovation marketing role.
• Experience in Nielsen/IRI/Spins data portal and analysis.
• Direct experience developing new products with R&D/Food Science, Engineering/Plant operations or Co-Manufacturing commercialization, Regulatory Affairs.

DESIRED SKILLS

• Understanding of end-to-end product development, commercialization processes, and go-to-market strategies
• Cross-functional project team experience
• Self-starter – comfortable “figuring it out” and helping others do the same
• Experience analyzing and presenting data
• Strategic thinker who enjoys problem solving in a dynamic environment with multiple possibilities
• Strong verbal and written communication skills
• Ability to influence and lead others
• Well-versed in budget management and forecasting

COMPENSATION AND BENEFITS

• Annual salary with opportunity to earn annual bonus
• 3 weeks PTO in addition to one month of holiday time off
• Health, dental and vision insurance plans
• 401k plan with full company match up to 3%
• Life insurance
• Half-day Fridays in Summer and Winter
• Hybrid work setup for local team (2 days in-office, 2 days remote)
• Bi-annual in-person meetings & Quarterly team build events

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

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