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7 Mar 2023

Full-Time Senior Innovation Brand Manager

Purely Elizabeth – Posted by caseyblatt Anywhere

Job Description


Based in Boulder, CO, Purely Elizabeth is a high-growth natural foods company focused on creating products using elevated, nutrient-rich ingredients. Their award-winning products include granola, oatmeal and baking mixes.  Founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor, the company is dedicated to helping consumers thrive on their wellness journey.



Purely Elizabeth is seeking a highly motivated Senior Innovation Brand Manager to lead R&D for our growing brand. This role will develop and champion innovation that results in the achievement of revenue and profitability objectives.

  • Strategy: Business case to support new product launches.
  • Pipeline Development: Identify category/competitive/consumer insights and develop concept and products to fuel brand growth.
  • Commercialization: Manage innovation marketing activities including launch timeline, product development (with R&D, CMO, CEO), product positioning, claims, packaging development, volume build, pricing recommendations, post launch assessment.




  • Develop innovation from concept to launch including concept development, consumer research, product development, size of prize projections/forecasting, management of pricing, margin, and product positioning. Develop comprehensive sell-in presentation for retailer meetings.
  • Develop and own the new product launch & tracking scorecard to analyze results, compare to plan, benchmarking.
  • Create a learning plan to validate new innovation and inform future pipeline. Propose research with KPIs/outcome and business case.  Lead research including CLTs, concept tests, etc.
  • Lead packaging design brief for Innovation new platform launches, working closely with internal Design team/external Design Agency to bring the consumer value proposition to life
  • Develop strategy and plan for how to bring sustainability to life in innovation.
  • Analysis of syndicated data for Purely Elizabeth new products, competitive launches, and overall category product trends with key learnings, implications, and recommendations. Presentation to Leadership Team.
  • Work in partnership with Brand and Marketing Communications to develop launch support plan.
  • Lead cross functional teams. Manage communications and project details in collaboration with Director of Commercialization including Stage-Gate documents, timelines, agendas.
  • Travel will be 15-30%, with the high end being required if the role is based outside of the HQ area, as travel back to the office will be required for key meetings.
  • While this role is open to remote candidates, it will require hours to be worked in Mountain Time.



  • Bachelor’s degree required; MBA preferred.
  • Minimum 5 years of directly applicable CPG marketing experience, with 2 years minimum at a large, national CPG organization (P&G, Unilever, Nestle, etc) in a brand management or innovation marketing role.
  • Experience in Nielsen/IRI/Spins data portal and analysis.
  • Direct experience developing new products with R&D/Food Science, Engineering/Plant operations or Co-Manufacturing commercialization, Regulatory Affairs.



  • Understanding of end-to-end product development, commercialization processes, and go-to-market strategies
  • Cross-functional project team experience
  • Self-starter – comfortable “figuring it out” and helping others do the same
  • Experience analyzing and presenting data
  • Strategic thinker who enjoys problem solving in a dynamic environment with multiple possibilities
  • Strong verbal and written communication skills
  • Ability to influence and lead others
  • Well-versed in budget management and forecasting



  • Annual salary with opportunity to earn annual bonus
  • 3 weeks PTO in addition to one month of holiday time off
  • Health, dental and vision insurance plans
  • 401k plan with full company match up to 3%
  • Life insurance
  • Half-day Fridays in Summer and Winter
  • Hybrid work setup for local team (2 days in-office, 2 days remote)
  • Bi-annual in-person meetings & Quarterly team build events

How to Apply

Please submit resume; cover letter optional.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

Job expires in 69 days.

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