Job Description

About New Engen

New Engen is an integrated marketing agency with unique offerings that combine creative horsepower, strategic insight, and media services. We drive business impact across established and emerging channels with fast-paced, iterative test-and-learn programs. New Engen has a proven track record of success and we are actively managing hundreds of millions of dollars in media spend for clients that include early stage startups in need of everything from brand development to rapid growth, and Fortune 500 enterprises searching for greater efficiencies and improved performance. New Engen is headquartered in Seattle, WA, and candidates in the Seattle metropolitan area are preferred. New Engen also operates offices in New York, NY, Los Angeles, CA, Charlotte, NC, and Charlottesville, VA, and candidates from these areas will also be given preferential consideration.

The Opportunity

New Engen is seeking a high-energy growth marketing manager to lead development and execution of our go to market strategy to support our rapid growth goals. This role requires a unique blend of content curation and management, sales lead generation, building partner ecosystems, establishing and nurturing industry analyst relationships, account-based marketing, event marketing, project management and cross org collaboration. The ideal candidate is team oriented, has a customer-centric entrepreneurial spirit, a passion for all things marketing and advertising, and a successful track record of building and driving high-performance growth strategies and teams.

This role will report to New Engen’s SVP of Sales & Marketing.

How you’ll make a difference

• Partner with SVP of Sales & Marketing and VP of Creative to develop and implement New Engen brand strategy
• Design and lead implementation of thought leadership/content creation, curation and management to fill top of funnel with prospective clients
• Project-manage and coach SMEs/contributors to produce content that demonstrates New Engen’s thought leadership in the marketplace
• Build go to market strategy to disseminate content across all relevant channels i.e. email, LinkedIn, blogs, webinars, virtual conferences and industry publications
• Become a specialist in extracting insight out of client engagement data, and guide and coach others to develop similar capability
• Partner with Sales & Marketing leadership team to develop and implement lead gen strategies, while also developing a plan to build a robust partnership ecosystem
• Develop, implement and manage virtual conference strategy that places New Engen SMEs and thought leadership in front of industry analysts, clients and prospects

About You

• Proven experience managing marketing campaigns either in-house or with a digital marketing agency; preferred B2B and enterprise experience
• High-paced, creative and conceptual problem solver coupled with an executional ability to deliver output quickly and consistently
• Able to understand complex marketing topics and communicate them to audiences with varying levels of expertise
• Experience in content strategy, content development and content delivery across multiple formats (email platforms, blog posts) targeting multiple audiences
• Strong writing and editing skills, preferably with strong examples from digital marketing execution
• Project management and stakeholder management skills
• Familiarity with paid media channels, email marketing and social media tactics
• Embrace data and measurement to inform action
• Customer-first mindset, passion for and ability to understand and diagnose customer experience
• Event planning (ideally virtual events), field marketing, and/or brand activation experience, especially in placing leaders with a point of view on panels and in premier speaking slots
• Model leadership internally and act as a trusted New Engen spokesperson externally
• Have experience working in sales organizations or strong familiarity with sales functions within B2B organizations
• Willing to occasionally travel to help execute events (once Covid measures are no longer in effect, and always with safety as a first consideration)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time.

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