Job Description

Performance Marketing, Senior Specialist

Location: Flexible (Carlsbad, CA) –  This role is requires proximity to an office location with flexibility to work remotely 2-3 days/week with manager approval

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

GoPro is seeking a results-driven, Performance Marketing Senior Specialist who will own our subscription strategy on retaining, engaging and cross-selling our global subscribers to GoPro products, along with a large focus on mobile marketing strategy and execution. The ideal candidate is an individual who can bring his/her expertise about Performance Marketing to the table, comes up with fresh ideas to move business objectives forward and can work well independently in a matrixed environment.

What You Will Do

• Manage channel-holistic subscriber journey strategy and execution for GoPro and Quik subscriptions, driving engagement, retention and cross-sell/up-sell goals
• Own the mobile channel strategy, act as the resident expert within the Performance Marketing team who will advise peers and help develop highly performing mobile InApp and push notification tactics
• Define, benchmark, monitor and optimize success KPIs that achieves business goals
• Grow close relationships with Product Marketing, Software Product and Engineering teams to ensure marketing and product teams are aligned on objectives, strategies and requirements
• Use a data-driven approach to test, report on results, apply learnings and optimize KPIs
• Partner with other cross-functional teams such as Digital Creative, Integrated Marketing, E-Commerce, Product Marketing, etc.
• Stay ahead and anticipate the impact of mobile ad tech industry changes and Performance Marketing best practices

Skills We’re Excited About

• 4-5 years of experience managing 1-to-many marketing tactics and campaigns such as email, mobile, SMS, focused on customer journeys and ideally working in a customer-centric organization
• 1-2 years of experience executing mobile marketing campaigns including InApp and push notifications
• Prior experience using marketing automation, customer data platforms and conversion tracking and reporting tools, such as Google Analytics
• Proven record of driving KPIs aggressively, taking a data-driven approach by default
• Energetic and well-organized multitasker who is comfortable switching from strategy to execution on a daily basis
• Able to work independently and proactively
• Ego-free team player who enjoys bringing other team members along and sharing knowledge
• Excellent communicator with a talent for telling compelling stories and an ability to adapt their message to various internal audiences
• Excellent grasp of Performance Marketing best practices
• Must be able to work Pacific Daylight Time hours

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.

How to Apply

Job Types: Full-Time.

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