Full-Time Marketing Operations and Analytics Manager
Job Description
Responsibilities
- Manage operational processes in Salesforce for marketing analytics to provide clear tracking and clean data from lead to revenue
- Develop and manage Salesforce / BI dashboards to show marketing key performance indicators by region, industry, partners, and other important business segments
- Work with teams across GTM to develop scalable processes that support our conversion funnel, pipeline reporting, forecasting, and other marketing patterns
- Provide weekly/monthly revenue-related marketing reporting and pipeline forecasting to drive company enhancement
- Refine attribution model to include channel and source level reporting to better inform ROI for paid and organic campaigns
- Collaborate with Dragos’s Website Manager to improve web to lead conversion flows through data that connect our website with HubSpot and Salesforce.
- Enhance existing reporting and metrics for marketing campaigns to define performance benchmarks and revenue impact for the business
Requirements
- 4+ years of experience in a similar role that required analytical and operational skills
- Experience with HubSpot and Salesforce leveraging knowledge of digital marketing channels, both paid and organic channels
- Experience with lead forecasting, reporting, and analysis; data-driven and precise in tracking results
- Self-directed with an ability to work both independently and cross-functionally
- Strong Microsoft Excel skills
- Familiarity with account-based marketing platforms
- Ability to effectively collaborate with a largely remote team
- Experience presenting complex findings to all levels of the organization in both written and verbal formats
Compensation
- Base Salary: $110,000
- Salary + Benefits + Equity = $163,000
- Comprehensive benefits plan (medical, dental, vision, disability, life insurance, 401K with match)
- Equity at Dragos is quickly growing and the total compensation under-represents the future growth and refresh program. This will be discussed on the first call with the Dragos recruiter.
How to Apply
Please use this link to apply: Dragos Inc. - Marketing Operations and Analytics Manager (lever.co)162 total views, 0 today