Full-Time Integrated Marketing Manager
Job Description
Company Overview
Jamieson Wellness Inc. is Canada’s leading health and wellness company, driven by a purpose to inspire better lives, every day.
Established in 1922, Jamieson is our 100 years old heritage brand, which is recognized as Canada’s #1 consumer health brand. In addition, we also market and manufacture a series of leading specialty supplements brands under the youtheory, Progressive, Smart Solutions, and Iron Vegan brands. On top of our outstanding brand portfolio, Jamieson Wellness Inc. has been recognized as one of the top ten most reputable companies in Canada and is well regarded for our industry leading commitment to
quality – exemplified through award-winning innovations and meeting of rigorous manufacturing certification standards. And, Jamieson is no longer just a Canadian success story, as our brands are established and growing rapidly in more than 50 countries around the world. For more information,
please visit www.jamiesonwellness.com
Our Jamieson Diversity and Inclusion Statement
At Jamieson Wellness, we cherish diversity, equity and inclusion and we know we must constantly listen, learn and take action to ensure these principles remain embedded in our culture. We encourage everyone to bring their whole selves to work and celebrate the differences that make us unique. We are accountable to build an environment free of bias in regard to citizenship, race, place of origin, ethnic
origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender orientation, gender identity, gender expression, and all other types of behaviours that are not conducive to an inclusive environment. We hold ourselves and all stakeholders to a high standard of diversity equity and inclusion, because anything else is unacceptable.
Overall Responsibilities
Reporting to the Jamieson Marketing Director, Canada, and with the support of a direct report, the Integrated Marketing Manager is responsible for delivering end-to-end communication and shopper marketing campaigns that are fully aligned to provided brand strategy and results in the brand consistently delivering its sales, profit, market share, and customer ranking goals. The Integrated Marketing Manager takes brand campaigns from the point of concept approval through to execution,
delivering meaningful and measurable results. This includes ownership of Shopper Marketing planning and execution, overseeing display management and how all programs come to life in store. Project management and measurement will be critical to this role, ensuring flawless execution as well as profit and revenue growth and Campaign ROI. This role will also oversee the development & integration of the JWEL Canada Education plans within campaign execution and oversee a team of two educators.
Requirements
• Work with Jamieson Marketing Director and Associate Brand Managers to develop annual marketing plans that drive the sales of key items/segments
• Develop and manage a Shopper Marketing Strategy across key accounts delivering strong ROI including display management; Manage execution through Associate Integrated Marketing Manager
• After receiving the strategic brief from the Associate Brand Manager, lead cross functional workflow and execution of marketing campaigns, aligning all internal stakeholders on TV, digital, print, PR and in-store shopper marketing objectives and KPIs supporting the channel strategy
• Manage strong relationships with external agencies, motivating inter-agency collaboration and successful delivery of high-quality, integrated programs
• Make continuous improvements to campaign planning process through on-going optimizations and key learnings
• Work with Commercial Strategy on annual and quarterly business planning process. Manage the team to deliver sell-in materials as needed to bring to life our key initiatives for the Sales Organization and their Customers
• Brief the creative internal/external studio team on the development of creative, copy
development and in-market execution and work with them to get to best-in-class creative
• Support end-to-end project execution, supporting creative team for photoshoots and filming, including managing Commercial team stakeholders for reviews, approvals, pre-productions, and delivery to media/client lead
• Provide postmortem on all campaigns & shopper marketing programs highlighting key learnings, best practices and new opportunities to bring forward
• Develop annual education strategy and plan working collaboratively with education team; Lead educational partnerships, sponsorships, pharmacist and retailer touchpoints to ensure JWEL is top of mind for trade partners and health care practitioners
• Organize in-store activations, trade shows, exhibitions and promotional events including writing and proofreading marketing copy.
• Proactively seeks cost-savings initiatives to drive out waste and maximize ROI of campaign elements and in-store tools.
• Coach and develop direct reports via regular one to one meetings on the day to day business
• Manages tracks, and submits budgets monthly
• Other duties as assigned
Knowledge, Skills & Abilities Requirements
• Bachelor’s degree in communication, marketing, or related fields.
• 5-9 years of client-side campaign development or a combination of client-side and marketing agency experience, including shopper marketing. Preferably within a consumer-packaged goods or VMS environment. Experience must be consumer-facing.
• Excellent time management/project management skills (ability to multitask and manage competing deadlines and multiple stakeholders demands).
• Excellent project management and problem-solving skills.
• Experience working on or with creative agencies.
• In-depth knowledge of running B2B and B2C campaigns.
• Ability to manage several marketing campaigns simultaneously and delivering reports on ROI.
• A good understanding of current marketing trends.
• Experience in budget management
• Strong creative eye with experience evaluating and developing communication materials.
• Proficient with Microsoft Suite (Outlook, Word, PowerPoint, Excel).
• A strong passion for improving the world’s Health & Wellness
• At least 2 years of experience managing direct reports
• Knowledge and experience with marketing campaign best practices and KPI development.
• Creativity, enthusiasm and passion for inspiring better lives everyday.
• Knowledge of Nielsen, IQVIA or other POS data sources an asset.
Our Values
ACCOUNTABILITY: We do what we say. We take personal ownership for our work and actions and its impact on others and the business.
RESPECT: We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives.
EXCELLENCE: We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality.
AGILITY: We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance.