Full-Time Head of Data & Analytics
Job Description
iCrossing combines the capability of a digital transformation consultancy with the activation expertise of an agency. We help businesses unlock the power of digital, through creativity, content, data, media and technology to deliver real step change.
We recognise that our People are central to delivering on our mission and are passionate about nurturing and developing talent at all levels across the organisation. Discover how iCrossing could be the step change in your career!
WHAT WE’RE LOOKING FOR
D&A represents an integral service we offer as an agency, to drive our clients Digital Transformation progress.
iCrossing has a rich history in driving change in some of the world’s best-known brands such as American Express, Wella and De Beers, through constantly demonstrating value and exceeding expectations.
We’ve been recognised for our efforts along the way, most recently winning:
- 2020: The Drum Recommends Award for Data
- 2022: Content Awards – Best Use of Data
We’re now looking for an exceptional leader for our D&A discipline, covering our market leading Data Strategy, Analytics (Digital + CRM / CX) and Media Solutions teams. The emphasis of the role is on product and team excellence that supports team and client satisfaction, client retention and growth. You will provide inspiring direction across our experts, who work within distributed, multidisciplinary client teams.
You will be an expert in discussing all elements of D&A from an operational, strategic and commercial perspective. Being a strong collaborator and communicator, you’ll be passionate about what you do, and comfortable pitching international brands one day while speaking at a conference the next. This is an integral role to the agency, and as such sits on both the SMT and Digital Transformation leadership teams, to both promote D&A and look for cross channel alignment opportunities.
You will be the senior point of contact for our D&A relationships across our clients, who operate in UK, EMEA and global markets. You will be comfortable working with senior Global stakeholders, having a strong industry profile and reputation.
You will question and evolve our approach to D&A, encouraging innovation and ensuring clients value and understand the quality of our services.
KEY RESPONSIBILITIES
Marketing Analytics Strategy (35%)
- Establish your vision and strategy for both iCrossing and our clients
- Ensure client proposals capture marketing data requirements, integrating data across channels/systems, surfacing it in ways that are useful to customer groups and identifying insights that drive marketing effectiveness for marketing campaigns and programs
- Strategically guide the implementation of tools and platforms comprehensively across client digital assets, all relevant marketing channels, content types and campaigns to capture and surface marketing data
- Partner effectively with the Senior Management Team to define “what good looks like” for D&A
- Align with other initiatives happening across the global organisation
- Advise and support the leadership team on channel-related topics including post 3rd party cookies solutions such as clean rooms, ID solutions and other targeting and measurement solutions for a multi-brand client
Digital Transformation (25%)
- Prompt innovation across iCrossing’s tools and capabilities
- Stay current on MarTech and channel trends (via relationships with internal and external experts, 3rd party research, benchmarking, etc)
- Spark new digital marketing ideas based on observed data trends
- Scale and enhance our capabilities to meet demand
- Identify and advocate the development of automation and innovation (through the lens of Media Solutions) that will activate data across a plethora of digital ecosystems – enabling clients and internal agency teams to make data the cornerstone of everything we do, from data and technology strategy, through to media activation and optimisation.
Team (20%)
- Build, coach and manage a strong team of 3-5 experts; Establish a team culture that aligns with the overall business direction and aspirations
- Recruit and train for needed expertise (e.g., automation, tagging, rule building, dashboard creation, data warehousing, SQL, etc)
- Invest in the team’s professional development through skill planning, formal and informal coaching, and performance feedback
- Provide advanced technical guidance to the team
- Educate and train the wider iCrossing team on marketing dashboards, best practices tools and topics
- Own the project lifecycle for marketing D&A projects, managing work-plans for team members alongside our project management team
Clients (20%)
- Owning our senior D&A client relationships, working closely with our Client Directors to both retain and grow our client base, including supporting the New Business team in relevant pitches
- Act as part of multi-disciplinary team to implement and deliver MarTech (i.e., a Customer Data Platform) for Global clients. Capabilities needed include, solution gap analysis, strategising integrations to media buying platforms, mapping AdTech and MarTech connections, leading the development of a media activation use case strategy and liaising with senior client stakeholders
- Working with Audience Intelligence to narrate the story of unknown, and known customers for our clients digital and data maturity
WHO WE’RE LOOKING FOR
- Strong understanding of business strategy and digital marketing
- Significant professional business experience in MarTech, analytics, or digital marketing
- Digital agency experience
- Expert on the latest innovative and “up and coming” approaches, tools, platforms and channels
- Excellent organisational and communication skills; able to influence senior team members and communicate effectively with both technical and non-technical stakeholders
- Highly motivated self-starter with bias for action and strong teamwork, customer service and problem-solving skills
- Demonstrated passion for automation of processes/reporting using these tools
- Ability to prioritise projects, manage multiple priorities and drive projects to completion under tight deadlines
- A proven ability to build, lead, motivate and develop a sizeable multi-location team
- Participation in leading and delivering relevant pitches for New Business opportunities, supporting our New Biz team
- Public speaking skills and the ability to represent iCrossing at major events
- An aptitude for, and demonstrable history of thought-led expertise and passion for innovation with a desire to shape the development of the agency
WHAT YOU’LL GET FROM US
We empower our people to create positive change for clients and themselves. We offer iCrossers a long list of benefits, many of which you’ll see everywhere, but here are some of the highlights:
- ‘Flex 10’: reduced core working hours, creating 10 flexible hours to suit you
- Remote working, hybrid and office working options: we currently operate on min. 2 days a week office working, other options can be discussed dependent on role
- Pension matching up to 6%
- Healthcare plan and Digicare app with access to professional mental health support, nutritional advice, health screenings and a digital GP
- Monthly contribution to a well-being activity of your choice.
- Life Assurance
- Income Protection
- Bonusly – peer to peer employee recognition programme
- Enhanced Maternity, Paternity and Adoption pay
- Personal development and skills training provided by iCrossing, our parent organisation Hearst and external facilitators
- Professional financial and pension advice
- Early Finish Fridays on the last Friday of every month
- Study leave: up to 5 days per year
- Charity days: 5 days per year to undertake work on behalf of a charity
- Together Time: 3x per year, 2 hours paid time off to spend time with people you care about most
- Long service awards
- Cycle to work
- Regular socials and more!
We believe that diversity strengthens and enriches who we are, and it is important to us that our workplace is somewhere our people feel they belong and reflects every aspect of our diverse nation. Our ambition is for iCrossing to be the step change in our people’s career and that everyone has an equal opportunity to succeed. Currently those from an ethnic minority backgrounds are under-represented at iCrossing and we are keen to broaden our socio-economic diversity. We therefore encourage and welcome applications from Black, Asian, ethnic minority and lower socio-economic backgrounds.
All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview if requesting to be considered under this scheme. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs, please let us know. Our offices in Brighton and London are accessible to wheelchairs.
How to Apply
To apply, please send your CV to jobs@icrossing.co.uk502 total views, 0 today