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15 May 2025

Full-Time Digital Marketing Specialist

ragdollhit – Posted by raggea Grand Rapids, Michigan, United States

Job Description

Position Summary:

We are seeking a detail-oriented and creative Digital Marketing Specialist to join our marketing team. This role will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and brand across various digital channels. The ideal candidate has hands-on experience with paid media, email marketing, SEO, content strategy, and analytics.


Key Responsibilities:

  • Plan, execute, and optimize digital marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.

  • Develop and manage email marketing campaigns (Klaviyo/Mailchimp), including audience segmentation and A/B testing.

  • Coordinate with the design team to produce engaging visuals and content for web and social media.

  • Conduct keyword research and implement SEO best practices to increase organic traffic.

  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Data Studio, and HubSpot.

  • Collaborate with cross-functional teams (Sales, Product, Customer Service) to align marketing strategies with business goals.

  • Manage the company’s social media presence and drive engagement through content planning and interaction.

  • Assist in website updates, landing page creation, and CRO (conversion rate optimization) strategies.

  • Stay current with digital marketing trends and tools to recommend innovative strategies.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • 2+ years of hands-on experience in digital marketing roles.

  • Strong understanding of PPC, SEO, email automation, and social media platforms.

  • Proficiency in Google Ads, Facebook Ads Manager, and tools like SEMrush, Ahrefs, or Moz.

  • Experience with CMS (WordPress/Shopify), and basic HTML/CSS is a plus.

  • Excellent written and verbal communication skills.

  • Analytical mindset with attention to detail and data-driven decision-making.

  • Comfortable working in a fast-paced, collaborative environment.


Benefits:

  • Competitive salary with performance-based bonuses

  • Hybrid work flexibility (2 remote days/week)

  • Medical, Dental & Vision insurance

  • 401(k) plan with company match

  • Generous PTO and paid holidays

  • Professional development stipend

  • Wellness and mental health support

How to Apply

Please submit your resume, a short cover letter, and links to any relevant digital work (campaigns, portfolios, etc.) to ragdoll hit@vertexco.com with the subject line: Digital Marketing Specialist Application

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 60,000 - 80,000.

Job expires in 55 days.

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