Job Description

Black Knight is the premier provider of integrated technology, services, data and analytics that lenders and servicers look to first to help successfully manage the entire loan life cycle. Our deep understanding of regulatory and compliance issues complements the knowledge, technology and solutions we offer to help our clients achieve their business goals. Black Knight offers leading software systems; data and analytics offerings; and information solutions that facilitate and automate many of the business processes across the mortgage life cycle.

JOB FAMILY DESCRIPTION
Responsible for analytics of all digital marketing content, to support the success of Black Knight’s Corporate Marketing division and company initatives. Supports development of content creation across digital channels. Collaborates with internal and external stakeholders on various marketing campaigns and projects. Identifies trends and opportunities, makes recommendations regarding content changes to drive current and future business. Tests, reports, optimizes, and analyzes channel performance to identify key levers and opportunities for improvements. Analyzes campaign success and tracks and forecasts user growth and engagement. Delivers regular, actionable insights on channel and conversion performance.

GENERAL DUTIES & RESPONSIBILTIES
* Creates, analyzes, manages and optimizes content across channels; including, but not limited to, all web properties, blog(s), product and landing pages
* Maintains company website and frequently updates with written, graphic and video content, as needed
* Assists in development and management of annual content calendar, including managing deadlines, supporting content strategy and campaign implementation, as needed
* Assists with proofreading or editing content before publishing
* Supports ongoing audience persona development / segmentation and documentation for branding and marketing funnel and content optimization efforts
* Follows content approval processes and marketing team workflows
* Supports intranet migration projects, including managing content inventory, editing/loading of content and working with internal teams on the website build
* Supports the implementation of campaign performance plans and, under management team, works to optimize spend using cost-benefit analyses.
* Assists in the regular or on-demand communication of campaign measurement and analytics/reporting.
* Identifies latest trends and technologies that could have industry impacts and works with team to proactively respond, engage, etc.
* Works with team to brainstorm new and innovative growth strategies.
* Assists in providing communication of current campaign initiatives with colleagues/coworkers, details aspects of campaign effectiveness, and offers recommended changes to ensure maximum attention and lead/revenue generation.
* Continues education/training to identify new strategies and tactics to maximize brand visibility.
* Performs other related duties as required.

EDUCATIONAL GUIDELINES
Bachelor’s degree in Marketing, Analytics or relevant field; or the equivalent combination of education, training, and work experience.

GENERAL KNOWLEDGE, SKILLS & ABILITIES
* WordPress content management experience is required, Divi experience is preferred
* In-depth knowledge of various digital platforms, best practices, and web analytics as marketing tools
* Understanding of best practices for digital marketing channel optimization, including SEM, display, email, social and paid social
* Applicable experience applying SEO best practices, including on-page, off-page and technical SEO implementation
* Understanding of UX and CRO best practices and implementation
* Basic HTML / CSS experience
* Understanding of digital campaign and channel reporting with analytics tools and objective development
* Understanding of how to use Google Analytics, Google Tag Manager and Google Search Console
* Experienced with Adobe Creative Cloud or relevant tools for working with brand guidelines and website assets
* Understanding of HubSpot, Act-On, or related marketing automation tools
* Skilled in project management, multi-tasking and prioritization
* Possesses analytical abilities in helping to identify target audiences and supporting digital campaigns that engage, inform, and motivate
* Outstanding verbal and written communication skills to technical and non-technical audiences of various levels within Black Knight or outside the organization (executives, regulators, clients, etc.)
* Ability to function at a high-performance level on tight timelines
* Experience with setting and maintaining goals and targets for various projects and measuring the success
* Excellent interpersonal and problem-solving skills with ability to recommend process improvements
* Up to date on current and emerging trends and technologies in digital marketing, mobile marketing, technology, and ecommerce
* Ability to work with colleagues at all levels to develop marketing goals and evaluate then elevate results

JOB FAMILY LEVEL
Entry-level role. Basic skills with moderate level of proficiency. Has a general understanding of digital marketing concepts. Works under close to moderate supervision with limited latitude for independent judgment. Works on small to moderately complex projects as a project team member and consults with senior peers as needed. Typically requires up to three (3) or more years of experience in a marketing role.

Black Knight is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, and protected veteran or military family status. Our employees’ diversity is our strength, and when we embrace our differences, it makes us better and brighter. Black Knight’s commitment to inclusion is at the core of who we are, and motivates us in how we do business each and every day.

How to Apply

Job Types: Full-Time.

821 total views, 0 today

Apply for this Job