Job Description

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work. As a Brand Engagement Specialist, Los Angeles, you will impact our long-term success by assisting with strategic direction of innovative programs that add value to the REI membership and drive new member growth. You’ll have the opportunity to manage a new kind of brand stewardship with the prospects, customers, employees, and partner organizations that contribute to a community of humans who live by our ethos: “A life outdoors is a life well lived.”

As a Local Brand Engagement Specialist, you will:

• Assist Manager in development of local marketing and engagement plan in alignment with national plan
• Integrate partnerships into local programming calendars.
• Work collaboratively with all Field & HQ X-div partners to develop and deliver campaign and program details in a timely and effective manner.
• Develop, cultivate, and build community partnerships beyond local grant portfolios.
• Lead REI’s inclusion work in local communities
• Produce virtual & in-person programs.
• Track and manage local events budget with direction from LBEI Regional Manager.
• Collect and reports data on partnerships and programs to track KPI’s, measurements and feedback.
• Build positive and beneficial relationships with Retail and Experiences to ensure buy-in and support of Local Marketing Programs.
• Manage local grant program.
• Visit market stores on a regular basis to support relationship building and program execution.
• Coordinate execution of national vendor program plans as directed by AHQ

Bring your passion and expertise:

• 3+ years of experience with B.A. in Business or Marketing required, with a focus on regional marketing programs, earned media, social media marketing, community engagement programs (digital media with events & partnerships), preferred.
• Experience in managing productive and mutually beneficial relationships with media organizations and social media channels.
• 2+ years of experience in business-focused social media program execution.
• 3+ years of experience in managing budgets.
• Ability and strength influencing, leading, and collaborating with peers and remote groups to produce desired results.
• Strong identification with REI’s customer service philosophy; ability to effectively resolve difficult customer issues.
• Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.
• Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Clearly conveys and accurately receives information by a variety of methods and in various situations.
• Builds rapport with all kinds of people inside and outside the organization.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
• Challenges the status quo, champions change and influences others to change.
• Mid-level PC skills: Word, Excel, Outlook, SharePoint, Publisher.
• Mid-level experience with digital marketing platforms, preferred.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Diversity, event coordinator, event planning, field marketing, local marketing, and Marketing.

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