Job Description

Director of UX

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and lifestyle accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From São Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

The Role

We’re looking for a passionate, well-rounded, kickass Director of User Experience to drive the digital transformation of GoPro.com as GoPro embarks on a completely new D2C corporate strategy. Your role will be crucial to this initiative and will shape the foundation for User Experience Design as a core pillar within our organization.

What You Will Do

• Lead and evangelize the user experience strategy for GoPro digital commerce.
• Manage executive and stakeholder alignment to drive a common UX vision that supports the product roadmap.
• Work with the creative director to manage all aspects of UX, UI and Visual Design development and execution.
• Partner with creative director, product managers, user researchers, and to define an executable experience.
• Work with Product Management to understand how users are using the product and continually find opportunities to further improve and optimize user experience.
• Build, evolve, and scale UX processes, standards, and tools at GoPro.
• Establish, demonstrate and communicate effective design processes and how the design team should collaborate cross-functionally for maximum effectiveness.
• Set expectations and maintain high standards of quality of the work for the team; demand excellence and encourage craftsmanship.
• Evolve and strengthen a world-class design culture that is inspiring, innovative, diverse, supportive, growth-oriented, and unified.
• Help recruit, nurture and retain top-tier talent.
• Co-create the future of GoPro’s brand, product, and digital stoke with fellow Leaders.

Skills We’re Stoked About

• 10+ years of combined hands-on experience through practice and management of User Experience design in the e-commerce context.
• Strong transactional e-comm experience with a proven record for increasing conversion and engagement on site.
• Solid understanding and practices of design principles, interaction design, and visual design with proven success in building consumer products.
• Experience translating consumer brands into innovative and engaging digital properties.
• Excellent collaboration and relationship management.
• Expert-level knowledge of current trends, technology, communications, experience, art and other design influences.
• Experience with implementing data-driven optimized creative, and A|B multi-variate testing.
• Deep knowledge of associated practices, including UX writing, user research, motion, UX, and accessibility standards.
• Experience with modern design tools (Figma, Sketch, Adobe CC, etc.).
• Experience with modern research tools (Google Analytics, Hotjar, Crazy Egg, etc.).
• Experience with design-thinking and collaboration tools (Mural, Miro, etc.).
• Experience with daily productivity tools (Wrike, Trello, Monday, etc.).

GoPro Highlights

• Fully-stocked kitchen with snacks galore
• Get your very own GoPro (Mounts and accessories included)
• Discounted employee stock purchase plan (ESPP)
• Pre-tax and Roth 401(k) options
• Discretionary Time Off
• 12 weeks paid Parental Leave for new parents
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
• Life insurance and disability benefits
• Employee commuter shuttles
• LiveHealthy gym reimbursement
• Innovative wellness programs and on-site fitness classes

GoPro is an Equal Opportunity Employer.

How to Apply

Job Types: Full-Time.

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