Job Description

Acting Director, Loyalty & Engagement
Contract (Maternity Leave)
Full-time
Loyalty & Engagement

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home – TIFF Bell Lightbox. Our mission: To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We are currently hiring for the position of:

Acting Director, Loyalty & Engagement

The Director of Loyalty & Engagement is responsible for the growth and engagement of TIFF’s supporter base members, and grass-roots donors. They will be responsible for sales target including forecasting (revenue generation), programme delivery, engagement experience design, and reporting.

RESPONSIBILITIES:

Revenue Generation: Sales and Retention
• Deliver 2020 Share Her Journey grassroots campaign (June – October 2020), reaching $100K in donations from renewing and new donors
• Mentor and Coach team through transition period, to maintain moral and motivation to meet identified goals
• Ensure revenue targets are attained or surpassed
• Train and coach team in annual campaigns for acquisition, conversion, upgrade, and renewal
• Oversight of departmental performance (development and KPIs)
• Identify and strategize on trends to identify potential revenue streams for Revenue Generating colleagues
• Build strategy for TIFF’s US Foundation, American Friends of TIFF to grow supporter base internationally

Membership Programme
• Oversee delivery of membership strategy (benefit, levels, pricing) and engagement experience design (loyalty, stewardship, service) with a particular focus on the 2020 festival
• Ensure high level supporter stewardship and customer experience during Festival
• Act as an internal advocate for loyalty and conversion of TIFF audiences
• Develop and maintain strong member and stakeholder relationships and ensure team is keeping stewardship top of mind
• Design relevant communication and collateral (online and printed) for market, and internal facilitation
• Ensure high level of engagement for prospective and current supporters
• Provide stewardship at general special engagement events and special initiatives as required
• Work in concert with Communications, Production teams, Visitor Experience on continuous improvement for audience engagement to drive conversion

Reporting
• Oversee reporting system and mechanisms to determine the success of each program (track sales progress and continued growth of membership programme)
• Ensure CRA compliance for CRM use of Raiser’s Edge including data-security, policy, and tax-receipting

START DATE:
• March 30, 2020 (12-month minimum contract)

MINIMUM REQUIREMENTS:
• Demonstrated track record of multi-tasking with a high attention to detail in a fast-paced environment
• Strategic thinker with sound decision making and problem solving skills
• Relationship builder who is persuasive and influential
• Accountable ethical leader who takes ownership, demonstrating exceptional follow-through – able to respect and maintain high degree of confidentiality
• Act as a role model of TIFF Management team furthering a positive and healthy work-culture including with a team of in/direct reports
• Exceptional financial acumen with ability to perform budget and forecast analysis
• Skilled in proactive business transformation and change-management
• Experience with CRM, e-marketing, philanthropy, and membership programmes
• Exceptional oral and written communication skills
• Adaptable to a flexible work schedule including some evenings and weekends
• Familiarity with AFP (Association of Fundraising Professionals) Donor Bill of Rights and AFP Code of Ethical Principals and Standards
• Fluency in a second language considered an asset

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 80,000 - 100,000.

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