Job Description

Hours – 35 hours per week (flexible working arrangements considered. Some out of hours working required as the Calderstones site is open 7 days a week)
Reports to – Associate Director of Marketing and Communications
Based – Hybrid available (must be available to work at The Mansion House, Calderstones Park, Liverpool at least 60% of the working week)
Salary – £30,000 per annum
Closing date – 9am, Monday 26th February

As The Reader enters an exciting new phase of development and leadership, our newly appointed Associate Director of Marketing & Communications has joined the team to initiate and deliver some exciting and ambitious projects which will grow our brand and reach locally, nationally and internationally. 

This role is a new key position that will form part of an expanded Marketing & Communications department who will work to increase our profile, our earned income through programming and our CIC (Community Interest Company) and grow the number of volunteers and participants across the UK.

You will lead on sharing the story of The Reader’s work and programme far and wide, ensuring that news of exciting projects and examples of impact reach as many eyes and ears as possible. Using your excellent relationship management skills to expand your contacts and networks, you will understand what makes a great story, and keep up to date with current affairs and the media landscape.  

What else can we offer you?  

• Flexible Working Options including home working 
• A chance to personally experience the wellbeing benefits of Shared Reading – we do lots of reading in the workplace and you’ll have the opportunity to visit our community groups and train in Shared Reading if you’d like to lead one yourself 
• Generous holiday entitlement  
• Beautiful Head Office location at Calderstones Mansion House, in the middle of Calderstones Park. Here you can benefit from walking meetings in one of Liverpool’s largest parks and staff discounts in our café and ice cream parlour  
• Great colleagues – you’ll be working with a whole range of supportive, creative colleagues who bring insight into our digital products and their users 

Key Responsibilities 

• You will draw on your specialist PR experience to deliver effective media campaigns, targeting online, print and broadcast press. 
• Take a journalistic approach to proactively sourcing and shaping accurate, high quality, compelling and engaging content including press releases, editorial, case studies and project updates. 
• Proactively engage with the media and be a first port of call for media enquiries, respond as needed, exercising judgement and discretion. 
• Work closely with the Associate Director of Marketing & Communications to position great storytelling at the heart of The Reader’s communications. 
• Lead on embedding a new annual plan for proactively gathering stories, monitoring and reporting on its progress, reach and impact.  
• With strong people skills, you’ll lead on developing the skills of your colleagues across teams to identify powerful narratives and the ability to tell them in their own voice. 
• Develop and deliver a new strategy for The Reader’s internal communications processes and lead on disseminating updates to better gather and share news and updates among our team of staff and volunteers.  
• Support the Directors Group in identifying and nurturing relationships with potential patrons and spokespeople who could use their own reach to further share The Reader’s stories. 
• Maintain an excellent knowledge of UK current affairs, particularly relating to issues in the health and wellbeing and cultural sectors.  
• Collaborate with Marketing & Communications teams at partner organisations and funders to develop joined-up media campaigns and maximise opportunities to tell our story.  
• Play a key role in public relations crisis management situations supporting the implementation of appropriate frameworks and plans including liaison with senior stakeholders where required.
   

Person Specification 

• Ability to demonstrate the work of The Reader and importance of Shared Reading. 
• Demonstrable professional PR experience. 
• Outstanding writing skills, with the ability to deliver high quality written communications to a wide variety of audiences and across multiple channels. 
• A track record of delivering measurable, impactful media campaigns. 
• Experience of selling-in stories and case studies to both national and local journalists and bloggers in a competitive environment. 
• Proactive approach to seeking out news stories and case studies. 
• Experience of working alongside other communications disciplines to coordinate plans. 
• Good news judgement and an ability to identify key messages and story angles. 
• Experience briefing photographers and filmmakers. 
• Experience of PR crisis management. 
• High level of organisational skills. 
• Excellent project management skills, attention to detail and deadlines.  
• High degree of creativity in approach and delivery.  
• Resilient and able to work in a fast-paced environment.  
• Flexible and adaptable – you can embrace change, thrive on working on a diverse range of tasks and are happy mucking in.  
• Collaborative – you enjoy working in and across teams.  
• Demonstrable commitment to fairness and the principles of equality and inclusion 

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 20,000 - 40,000.

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