Job Description

POSITION SUMMARY:

The Director of Communications is responsible for ensuring that the mission and purpose of APLA Health is clearly articulated in all internal and external communications, including online, print, and broadcast media, publications, signage, as well as e-communications and websites.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops an overall communications plan, including internal and external communications, in conjunction with the Chief Executive Officer, Chief Marketing and External Affairs Officer, and Chief Advancement Officer.
• Oversees all print and electronic advertising and communication campaigns, including social media, and checks all messaging and copy for accuracy and adherence to purpose and mission
• Develops annual advertising, public relations, and media schedule and manages the graphic design and creative process, supervising outside graphic designers.
• Drives development and production of APLA Health outreach, event, and patient-facing materials and media, including press releases, public statements, newsletters, e-blasts, marketing collateral, brochures, and more
• Collaborates with departments within APLA Health to execute internal and external communications that provide relevant information, key messages, and benefits to APLA Health audiences, including patients and clients
• Serves as the primary contact for all media inquiries, establishing and building relationships with media contacts and appropriate community partners
• Prepares other APLA Health staff for media interviews and serves as a spokesperson for media-related events when needed, coordinating media training for staff as necessary.
• Manages the APLA Health website and social media outlets, including but not limited to Facebook, Twitter, YouTube, Instagram, et al. Works with the Chief Executive Officer, Chief Marketing and External Affairs Officer, and Chief Advancement Officer on writing content for the APLA Health annual report.
• Tracks and evaluates the impact of communication initiatives.
• Responds off-hours to direct rapid response and crisis communications.
• Oversees tracking of breaking news and updates that benefits or challenges APLA Health prepared briefings and response for Senior Management Team.
• Responsible for the development and management of the annual Communications Department budget.
• Responsible for the day-to-day management of numerous outside contractors, including graphic designers, photographers, videographers, web developers, etc. Also responsible for managing Communications staff, including interns.

OTHER DUTIES MAY BE ASSIGNED TO MEET BUSINESS NEEDS.

REQUIREMENTS:

Training and Experience:

Bachelor’s degree in a communications-related field. A minimum of 5-7 years professional experience in the field of communications with demonstrated expertise in high-level communications, message development, strategic planning, and media relations. Excellent written and oral communication skills, including the ability to meet with and persuasively engage community leaders, journalists, and media. Strong strategic, critical thinking, and analysis skills.  Experience in media relations, including press releases, interviews, press conferences, and community events; established relationships with local and regional media preferred.

Knowledge of:

Knowledge of HIV/AIDS and other issues impacting the LGBTQ community, including a general knowledge of health care in a community health center setting.

Ability to:

Ability to synthesize complex information from a variety of sources, including medical, legal, and research professionals and present it to a lay audience in a compelling manner.  Must be able to speak effectively in large groups, small groups, and in one-on-one situations. Creativity, flexibility, and comfort working in a fast-paced environment.  Ability to plan, organize, and implement communication strategies, both within and outside the agency and the ability to work flexible hours (including nights and weekends) as needed

WORKING CONDITIONS/PHYSICAL REQUIREMENTS:

This is primarily an office position that requires only occasional bending, reaching, stooping, lifting and moving of office materials weighing 25 pounds or less. The position requires daily use of a personal computer and requires entering, viewing, and revising text and graphics on the computer terminal and on paper. Some travel required.

SPECIAL REQUIREMENTS:

Must possess a valid California driver’s license; proof of auto liability insurance; and have the use of a personal vehicle for work related purposes.

COVID-19 Vaccination and Booster or Medical/ Religious Exemption required.

Equal Opportunity Employer: minority/female/disability/veteran.

How to Apply

Job Types: Full-Time. Salaries: 100,000 and above.

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