Job Description

Project Description 

Branding and Communications Strategy 

Introduction: Carbon A List (CAL) is a climate action instigator specialized in navigating the burgeoning climate smart opportunities, especially, but not limited to the land sector. Our mission is to help clients and partners unlock climate action in a way that creates equity, transparency, and continuous improvement. 

CAL is the principal awardee of The Transforming the Farmer-to-Consumer Supply Chain with Climate Smart Agriculture Partnerships project. This project is funded through the USDA’s Partnership for Climate Smart Commodities program. Serving as a collaboration between industry partners, this project is designed to develop end-to-end supply chain partnerships with the goal of both producing climate smart commodities and marketing them via brands and retailers to consumers. The work spans commodity production supply chains – from producer to consumer – with a specific focus on programs in soybean feedstock for organic dairies, food grade soy and food grade oats. It also includes a large manure management program in the dairy sector, which will prioritize methane reductions. The power of existing and future investments by project partners will create scale and build trust in climate smart commodity markets, so that other supply chains across agriculture can replicate similar end-to-end strategies. 

The Branding and Communications Strategy contract’s main purpose is to support the project in establishing a communications roadmap for successful communication and promotion. Key artifacts will include a communications strategy and branding and style guide. 

Scope of Work: 

• Develop a communication strategy that encompasses all project components, includes agriculture media outreach, and will effectively engage farmers.  

• Develop a project style guide, ensuring future creation of high-quality, cohesive, and effective communications artifacts.  
• Acquire a detailed knowledge of the communication policies of USDA and partner organizations to ensure successful integration and cohesive adherence to developed communications plan.  
• Work with key internal team members to brainstorm content ideas, in line with the company’s strategy and in support of various project initiatives. 

Deliverables: 

• Branding and Style Guide 
• Targeted Communication Strategies for key stakeholders 

Qualifications:  

• Bachelor’s degree in communications, journalism, public relations, or a related field (essential). 

• A minimum 2 years of experience in communications strategy development (essential). 
• Understanding of and experience with agriculture and marketing to farmers 
• Experience with USDA a plus 
• Excellent written and verbal communication skills. 
• Outstanding organizational and time-management skills 

• Content writing experience for all media platforms. 
• Strategic and creative mindset. 

Location: U.S. based, preferably EST 

Budget: This contract has a maximum budget of $9,000 

Project Timeline: This project has an expected completion timeline of 6-8 weeks following contract agreement 

Payment Terms: Invoicing and payment will be processed upon completion of the project 

Evaluation Criteria  

Qualifications and Experience (40%)  

• Experience in communications strategy and branding  
• Specific knowledge of agriculture and farm facing communications 

• Demonstrated success in similar projects 

Deliverables and Timeline (20%)  

• Clarity and feasibility of proposed deliverables.  
• Alignment with project goals and requirements.  
• A realistic and well-defined timeline.  

Cost Proposal (25%)  

• Comprehensive breakdown of costs.  
• Value for money considering the work.  
• Transparency in pricing (hourly rates, fixed fees, etc.).  

References and Past Performance (15%)  

• Provision of references from similar projects.  
• Reputation for quality, reliability, and integrity.  
• Evidence of successful past performance in comparable work.  

Commitment to Sustainability, Equity and Climate Goals (Extra Points)  

• Alignment with Carbon A List’s mission and climate objectives.  

• Sustainable practices within the company or proposed approach.  
• Registered Disadvantaged Business Enterprise  

Submission Requirements:  

• Submit an email to pr*******@tr**********.com with the subject line Proposal: Branding and Communications.  

• This email should include:  

• A link to (or attachment of) a copy of your resume 
• A link to (or attachment of) your work portfolio or example of previous work 
• A proposed project budget including deliverables and available start date 
• A brief (less than 250 words) response to the following prompt:  

•  Please briefly describe your experience working with farmers and/or the agriculture community, how will that experience shape your approach to this project? 

• Submissions will be accepted until Wednesday, September 27th at 11:59PM.  

How to Apply

• Submit an email to proposals@transformf2c.com with the subject line Proposal: Branding and Communications.  

• This email should include:  

• A link to (or attachment of) a copy of your resume 
• A link to (or attachment of) your work portfolio or example of previous work 
• A proposed project budget including deliverables and available start date 
• A brief (less than 250 words) response to the following prompt:  

•  Please briefly describe your experience working with farmers and/or the agriculture community, how will that experience shape your approach to this project? 

• Submissions will be accepted until Wednesday, September 27th at 11:59PM.  

Job Categories: Equal Opportunities. Job Types: Freelance. Salaries: Less than 20,000.

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