Job Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Advil, Voltaren, Theraflu, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

As a key member of US Consumer Experience (CX), you will serve as the data lead for the Consumer Engagement team. You will work with multi-disciplinary teams to have deep understanding of our consumer data, leverage data-driven insights to enhance our consumer segmentation strategies and drive personalized marketing initiatives to drive growth. You will play a critical role in optimizing consumer experiences and increasing engagement with our portfolio. Are you energized to find new ways to reach consumers through data? Do you love to engage with consumers by leveraging data to segment and personalize their experiences? Do you enjoy getting your hands on data, analyzing it, and figuring out how we should utilize it to connect with consumers at speed? Do you desire to work collaboratively across a portfolio of leading brands?

• Lead the usage of data, segments and personalization in CRM Marketing. Recommend, activate and operationalize strategic segments to drive engagement, having deep knowledge of our consumer data and how best to leverage 1P, 2P, 3P data
• Utilize various data sources, including consumer data, market research and external data sets, to analyze and identify patterns, trends and actionable insights to support segmentation strategies and personalization efforts
• Analyze business and consumer data to develop insightful CX solutions that support paid, owned, earned and shared consumer engagement touchpoints along the path to purchase
• Proactively identify and recommend strategies and tactics for growing quality and quantity of 1P data that aligns with data best practices
• Develop and implement personalized marketing strategies across various channels (e.g., email, web) enhance consumer engagement drive sales
• Collaborate with the marketing and CX team to create tailored content, offers, and messaging based on consumer segments and individual preferences
• Oversee our 1P consumer data across the Haleon portfolio and have a 360 view of the consumer
• Partner with key stakeholders, including tech, operations and privacy, to build and execute process that enables and integrates strategic, responsible, effective and efficient use of data, segmentation and personalization

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree in STEM (Science, Technology, Engineering or Mathematics), Data Science, Computer Programming or Marketing
• Minimum 8 years with CRM, marketing and/or IT
• Minimum 5 years of experience in data, segmentation and personalization
• Minimum 3 year of experience with customer data platforms (CDP) and dashboard tools (PowerBI, Tableau)

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Proven track record of segmenting and personalizing consumer communications
• Experience working with large datasets, presenting that data in meaningful ways and deriving actionable insights; presenting those insights to influence senior leaders
• Knowledge of various data structures and common methods in data analytics, as well as: Data management basics (SQL queries, database connections); Data preparation (e.g., data cleaning including filtering and variable transformation); Proficiency in programming language(s) such as SAS, SQL, Python or R
• Strong experience with digital marketing, CRM, consumer journeys and customer data platforms (CDP)
• CPG experience
• Ability to multi-task with excellent project management skills
• Agile, comfort with the unknown, track record of problem solving and willingness to test and learn
• Strong interpersonal and communication skills, high attention to detail

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs to as part of the offering. The salary range for this role is: $135,000 – $165,000 annually.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

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