Full-Time Account Director, Direct Mail
Job Description
What you get to do:
- Lead all aspects of the production process and troubleshoot production issues as needed;
- Drive the scheduling of regular strategic meetings for the internal team, including performance reviews, budget strategy setting and messaging/creative reviews;
- Lead the budget strategy and build out the budget and cash flow documents;
- Prepare detailed performance reports and strategic overviews for client meetings;
- Lead the preparation of strategy memos: identifying goals, audiences, testing and messages, to kick off a mail and/or email effort;
- Lead the day-to-day management of integrated multi-channel campaigns and client interaction;
- Maintain excellent client and internal relationships by leading meetings, ensuring excellent communications, and serving as effective client advocate.
- Lead and direct complex analytical and statistical analysis, including donor value reports, and consistently use testing reports to drive strategy;
- Assist in recruiting new business for the firm;
- Take a leadership role in staff training, mentoring and development (DM 101, retreat, etc.);
- Develop and implement new and innovative approaches to provide, expand or improve current programs;
- Develop and lead strategic plans designed to ensure client satisfaction by identifying issues and offering creative and timely solutions to those issues;
- Develop long term strategic plans designed to ensure account retention, continued account success and realistic program expansion;
- Utilize a multichannel marketing approach to achieve client objectives;
- Direct the creative process and is the source of new creative ideas;
- Design and develop integrated direct marketing plans;
- Collaborate internally to plan and deploy campaigns;
- Mine customer and prospect data to prepare list recommendations and targeting criteria for customer and prospect vehicles;
- Leverage database segmentation for enhanced campaign execution;
- Translate direct marketing principles into actionable campaign queries across multiple channels;
- Project manage the campaign development process- includes reviewing requirements, preparation and completion of design documentation using internal tools/systems and timely execution;
- Lead the processing of targeting and database strategies to drive new donor acquisition for key clients;
- Resolve any potential client concerns in a manner that strengthens the client/agency relationship using whatever agency resources are required to accomplish this goal;
- Provide direction on the goals and anticipated outcome of campaign, campaign analytics etc.; and
- Create strategic campaign overview, with recommendations for future programs.
Who you are:
- Ability to apply strategic direct marketing principles.
- 9+ years of experience within a fundraising agency or related agency experience
- Ability to mediate conflicts;
- Strong management and leadership experience;
- Effective time and crisis management;
- Ability to set and achieve goals;
- Ability to teach and enforce MissionWired systems and operating procedures;
- Serves as a professional representative of MissionWired within the industry;
- Ability to set and achieve goals, personally and in a team environment;
- Professional representative for the company and client;
- Strong analytical skills;
- Experience with client budgets: planning and forecasting experience; and
- Strong financial acumen.
How to Apply
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