Job Description

Boat Rocker Media is a global entertainment company that creates, produces and exploits premium media content for all platforms by developing brands and IP for worldwide monetization. Boat Rocker Studios, the content, distribution, and brands arm of the company, consists of the following content groups: Platform One Media, Temple Street, Matador Content, Proper, Insight Productions, Boat Rocker Kids & Family, Jam Filled Entertainment, and partnerships with Untitled Entertainment and Industrial Brothers. Boat Rocker Ventures also has investments in Serial Box, MarcoPolo Learning, the Toronto Arrows Rugby Football Club, CAA Creative Labs and Bustle. 

A selection of Boat Rocker’s recent projects includes: Orphan Black (BBC AMERICA, Space), Lip Sync Battle (Paramount Network), Iron Chef Canada (Food Network), Killjoys (Syfy, Space), The Amazing Race Canada (CTV), Knight Fight (History), Vintage Tech Hunters (Discovery), X Company (CBC), Masterchef Canada (CTV), Mary’s Kitchen Crush (CTV), The Next Step (Family Channel, CBBC), The Loud House (Nickelodeon), Love Monster (CBeebies), Kingdom Force (CBC). For more information on Boat Rocker Media, please visit www.boatrocker.com and connect via (Twitter) or (Facebook).The Role:

In this dual role, the Brand & Licensing Manager will report to the Brand & Licensing Director, based in London office.  The successful candidate will work with the broader Boat Rocker Studios team to deliver & grow the portfolio of brands focussed mainly around the kids & family portfolio, however this role will also work across scripted and factual if brand and licensing opportunities arise. Working closely with all divisions across Boat Rocker to take a holistic view of the brand and its P&L to drive ‘one voice’, encouraging collaboration across all lines of business.  The role will focus primarily on the UK/EMEA /AUS region but will also contribute to the global business.

Brand Management:

• Support the Brand & Licensing Director to create local and regional (UK/EMEA) targeted franchise strategies and rollout plans that deliver against the overarching global plans.
• Support Brand & Licensing Director in the creation and delivery of targeted consumer marketing plans including digital content solutions, social media campaigns, influencer campaigns, consumer PR support, live events & more
• Work alongside Toronto based Brand & Licensing Manager, Americas to create global brand decks, sales & trade marketing materials, manage all localisation for the UK, EMEA, Australia
• Provide insights for new IP evaluations, conducting competitive research & analysis
• Work alongside Americas brand manager to lead communication with external digital agencies across YouTube and social channel management.
• Work with core members of the production teams and creative agencies to oversee the development and creation of additional branded content – including, but limited to, content for YouTube, social and digital platforms etc
• Be main point of contact for content platform scheduling information, ratings tracking, and overall brand performance etc for broadcasters within UK/EMEA/Australia region.
• Provide broadcasters and digital partners with marketing materials and any other supportive materials in order to achieve highest level of brand support.
• Manage external marketing approvals across UK/EMEA/Australia markets
• Work alongside Brand & Licensing Director and Content Marketing Manager to design & manage tradeshows – including all elements such as booth design & set up, tradeshow materials/marketing, partner events, showcases, awards etc..
• Raise & track all purchase orders for marketing expenses across UK, EMEA, Australia.

Licensing:
 

• Support the Brand & Licensing Director to create local and regional (UK/EMEA/ANZ) Consumer Products strategies and rollout plans that deliver against the overarching global plans
• Support the Brand & Licensing Director on deal making and project management for specific CP categories
• Support Brand & Licensing director to deliver financial targets against forecast
• Work with Toronto based Brand & Licensing Manager to prepare bespoke pitch materials, ensuring relevant information flows to and from licensee network.
• Work closely with product development team on product submissions and feedback.
• Support local agents with brand information and materials.
• Support the Brand & Licensing Director across all initiatives including retail activations.

Overall:

• Build key relationships internally with Production, Creative, Legal, Finance, Marketing and externally with licensees, retailers, agents, promotional clients and agencies.
• Have a thorough knowledge of key trends as well as brand and competitor’s performance.
• Attendance at all relevant trade shows.

Essential Skills & Experience

• Minimum 5 years’ experience within an entertainment, marketing, licensing, retail or consumer product environment
• Strong understanding of different cultures across EMEA region
• Experience in franchise management, managing a portfolio of brands
• Experience of developing brand plans with a commercial and strategic understanding
• Strong experience working in the digital space, handling social media and influencers
• An understanding of the standard frameworks around licensing deals and how to generate revenue accordingly
• Experience in pitching brands and product to retailers and licensees
• Strong interpersonal and relationship management skills
• Highly organised with the ability to work to tight deadlines and manage multiple projects simultaneously.
• Ability to communicate clearly and precisely, excellent interpersonal skills
• Ability to work under own initiative
• Excellent attention to detail
• Strong MS Office skills, PowerPoint in particular

Boat Rocker is committed to hiring and supporting diverse candidates. We strongly encourage applications from people who identify as being part of an under-represented and equity-deserving group. This would include people who identify as racialized, Black, Indigenous, women, LGBTQ2SI+, and having a disability among others. We also recognize the importance of intersectional identities in our hiring and retention.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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