Job Description

The Division of Student Affairs and Enrollment Services (SAES) at the University of Northern Colorado is active, intentional, and forward thinking in its approach to working with students while promoting social mobility. Diversity, equity, inclusion, and justice are embedded in our work.

SAES is committed to supporting students in their personal and academic success. To help students to thrive, SAES provides resources, tools, and opportunities to create a student experience focused on learning, by creating a powerful sense of belonging and campus connection; promoting diverse, equitable, and inclusive environments; developing career readiness; supporting student well-being; and getting involved, giving back, and developing leadership talent. This is a transformational opportunity for a talented, ambitious leader to join a young division in the next stage of development and integration with the whole University — work that has immense potential to have a positive and far-reaching impact on the University and its students.

SAES Guiding Principles

Vision
We will be a division that is unwavering in our creation of meaningful opportunities for student learning and development. We will be responsive to emerging student needs, while continuing to invest in staff so they can create a safe, engaged, holistically well, and innovative campus community.

Mission
We believe that every student has a right to full and equal participation in the university community. We identify and collaboratively eliminate institutional barriers to success and cultivate a student-centered co-curricular experience. We intentionally educate our students on self-awareness, well-being, equity, career readiness, and interpersonal engagement. We seek to understand who our students are and who they want to become. We shape supportive environments for students to grow and belong as they navigate higher education and beyond.

About University of Northern Colorado

Overview
Founded in 1889, as the State Normal School of Colorado and tucked between the Rocky Mountains and Colorado’s stunning high plains, the University of Northern Colorado has grown from its roots as a teacher’s college into an institution with international draw and status.

UNC is a public doctoral research university that strives to cultivate the unique potential of each of its approximately 9,000 students and is positioned to advance knowledge through discovery because of its just-right size, expert faculty and tradition of research and hands-on learning. By immersing students in innovative teaching and research methods in the classroom and in the field,

UNC provides its students with an exceptional educational experience. UNC’s talented and dedicated faculty are housed in its five colleges: Education and Behavioral Sciences; Humanities and Social Sciences; Kenneth W. Monfort College of Business; Natural and Health Sciences; and Performing and Visual Arts.

Acclaimed for its expertise in a broad array of academic disciplines, UNC offers more than 100 undergraduate programs and 120 graduate programs on campus, off campus and online. Undergraduate students study in a liberal arts tradition that supports them in exploring broadly, making connections, thinking critically, and using what they learn to make a difference in the world around them. UNC also offers more than 60 extended campus programs throughout the state and online, meeting an increasing demand among adult learners and working students in industry-relevant disciplines.
Of UNC’s 120 graduate programs, almost half are taught at satellite locations or online. Research, scholarship, and creative works are essential components of academic life for both faculty and students at UNC. Many undergraduate degree programs require a research experience and most graduate programs require a thesis, capstone project, or dissertation.

UNC faculty purposefully connect research and teaching by bringing what they learn from their research into the courses they teach and by inviting students to join their work. Faculty and student work on research, scholarship, and creative works focuses on knowledge creation as well as the application of knowledge to solve real world problems. Surveys of current and former students show that they value these relationships and see them as one of the primary benefits of attending UNC.

There is no typical UNC student. UNC prides itself on being a university where students do not have to conform in order to belong. Whatever their unique talents may be, UNC helps students reach their fullest potential. The university prepares students not only to have successful careers, but also to lead fulfilling lives, engage in intelligent public discourse, participate in government, and thrive in a changing, global world. UNC has a long history of serving students who are often underrepresented at research universities. More than 40% of UNC undergraduates are the first in their family to go to college, one third are underrepresented minorities, and more than one-quarter are eligible for federal need-based financial aid.

Linked to our community since we were founded in 1889, UNC is an important part of the Greeley community and works to actively foster a collaborative and mutually beneficial relationship with our city and its residents. Greeley is a warm and welcoming place and a location we are proud to call our home. Recently ranked as the fourth fastest growing Metropolitan Statistical Area in the United States, Greeley is a community on the move where a robust economy offers a number of enriching opportunities to residents of all ages.

Our Direction: Rowing, Not Drifting 2030
Our strategic plan, Rowing, Not Drifting 2030, brings to life our vision for the university which takes shape in the form of our vision statement, five vision elements, and outcomes that serve as the foundation in support of and in service to UNC students, faculty, staff, alumni, and community. It guides the work of our five phases over the next decade, as well as the implementation of our supporting key actions and tactics.

The five vision elements that serve as our foundation are:

• Students First: We exist to transform the lives of our students. We focus on all aspects of their success by making intentional decisions to meet their needs and the needs of our community.
• Empower Inclusivity: The diversity within our university and state is a distinct advantage that we celebrate and nurture. We ensure learning occurs through meaningful discussion of shared and different experiences, viewpoints, and ideas.
• Enhance & Invest: The success of students relies on a healthy and strong team. We provide our staff and faculty with the support they need to succeed as professionals, educators, and in life. We foster an environment where their individual well-being and sense of belonging are vital to our collective success.
• Innovate & Create: Learning occurs through critical inquiry, discovery, and creation. We leverage technology and capitalize on opportunities to innovate and improve instruction. We anticipate and address societal needs by transforming the campus into a creative laboratory that asks questions, solves problems, and shapes Colorado’s future.
• Connect & Celebrate: Strong community connections provide authentic learning experiences and reciprocal partnerships and collaborations. We set the standard for how engaged universities enrich the lives of those on campus, throughout Colorado, and beyond.

Our Imperatives: Diversity, Equity & Inclusion
UNC is dedicated to strengthening and advancing our collective work related to diversity, equity, and inclusion, and we aspire to become a Hispanic Serving Institution. As a diverse team, we develop and learn more together. We value the individuality of each person and recognize how diversity enhances our campus. When you join the UNC family, you can expect to be part of a growing inclusive, innovative, and equity-minded community that expects intentional collaboration among faculty, staff, students, and local partners.

Job Summary
The Communications Strategist, Student Affairs and Enrollment Services (SAES) is responsible for effective use of strategic communication, multi-channel content marketing and project management to advance UNC’s efforts to increase enrollment among current undergraduate and graduate students. The Communications Strategist shares in the responsibility and success for achieving university enrollment goals and understands that communication is an important strategy in the university enrollment efforts. This position is a member of the Division of Student Affairs and Enrollment Services working closely with the VP, AVPs and directors across Student Affairs and Enrollment Services to ensure UNC is delivering a cohesive, coordinated message to current students. All efforts specific to communications will require close collaboration and partnership with the Marketing and Communications team as well as other communication specialist from across campus to ensure UNC is communicating with one voice to current students.

Physical Demands

• Standard office environment with a suitable space where confidential discussions can take place. Frequently, there is a need to be available during non-traditional office hours.
• Prolonged use of computer

DUTIES AND RESPONSIBILITIES

Campus (Internal) Communication (75%)

• Develop, implement, monitor and refine a marketing and communications strategy and timeline for offices within Student Affairs and Enrollment Services to support current undergraduate and graduate student enrollment, retention, and graduation.
• Coordinate with the cross divisional communication team, campus communication specialists and departmental leadership to ensure cohesive and streamlined communication efforts specific to marketing and communications to current undergraduate and graduate students.
• Create and manage marketing and communication efforts through various mediums such as email, text, Chatbot, print and video for current undergraduate and graduate students, as well as messaging and content for parent/support people. This includes the design, copy writing, and distribution of messages through various mediums.
• Maintain, update, and analyze traffic flow and navigational effectiveness of departmental websites for Student Affairs and Enrollment Services.
• Support the Director of Student Administration and Communications on executive level communication for internal audiences from divisional leadership

External Communication (20%)

• Support, the UNC Marketing and Communication team and divisional units in their development and execution of a strategic communication plan for new and current undergraduate and graduate students, as well as support people (parents, guardians, etc.) to ensure cohesive messaging as students and families transition to UNC as current students.
• Collaborate with the UNC Marketing and Communication team to support the social media strategy and editorial calendar specific for Student Affairs & Enrollment Services for regular posting on blogs, Facebook, Twitter, YouTube and others.
• Coordinate with the UNC Marketing and Communication team and University Advancement, as needed, for large scale initiatives such as Commencement and the State of the University address.

Other Duties as Assigned (5%)

• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree in English, journalism, communications, or related field.
• Minimum of three years of directly related experience.
• Expertise in Enrollment Management writing and editing or related professional experience.
• Strong storytelling skills that include writing about students, faculty, alumni, friends and donors across all platforms.
• Expertise in writing for the Web, including body copy and social media postings.
• Demonstrated knowledge of English grammar, business writing, punctuation, and spelling.
• Expert writing and editorial skills with the ability to effectively present ideas.
• Comprehensive knowledge of communications, publications, media and/or marketing to develop and execute print and web communication strategies to increase enrollment.
• Expert networking and interpersonal skills including strong consultative skills to work with internal and external constituents.
• Excellent and demonstrated organizational, communication, and people skills
• Ability to lead, inspire, and motivate
• Problem-solving and decision-making skills, emotional intelligence, and independent judgement Commitment to working with students and staff of diverse backgrounds
• Computer skills including Microsoft Office, mainframe systems, and virtual meeting products
• An equivalent combination of education and experience may be considered.

Preferred Qualifications

• Experience working with video is desirable.
• Understanding and/or previous work experience with Slate, the primary platform used for student communications.
• Proficiency in web technologies desired, with an emphasis on basic HTML, flash, and content management systems.
• Bi-lingual in Spanish and English preferred.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Enrollment Services, multi-channel content marketing, strategic communication, Student Affairs, and  project management. Salaries: 40,000 - 60,000.

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