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15 Jun 2022
Full-Time Senior Marketing Manager
Job Description
Blink is looking for a Senior Marketing Manager to join our Marketing and Sales Enablement team. This person will oversee a small team of talented marketers, and liaise with third-party agencies. This individual will be responsible for researching and analyzing market trends and competitors, and will oversee marketing campaigns, including our marketing analyst relations channel and our digital media agency. Key focus areas include keeping our company and its value proposition top-of-mind among analysts, providing updates and briefings at an appropriate cadence, serving as a responsive resource to the analyst community. Responsibilities also include managing our agency partner, analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online and to drive prospective buyers.
The ultimate goal of these efforts is to attract potential customers by increasing awareness and knowledge-sharing between our company and a vital audience – industry analysts, and by increasing qualified lead generation and retaining existing ones through content planning and targeted campaigns. The ideal candidate will have an obsession for content and digital media performance, reporting, and analytics.
What you’ll be doing:
- Inspiring and leading a team of content and lead gen marketers
- Informing and influencing key analysts, media partners, and team members, leading to increased visibility and highly qualified business opportunities
- Providing a key link between industry analysts and internal marketing and/or chiefs – increasing awareness and knowledge-sharing
- Analyzing website conversion rates and the effectiveness of promotions to determine what drives sales
- Reviewing current marketing campaigns for opportunities and developing solutions within budget constraints
- Expanding social and email channel impact through relevant subscriber growth
- In partnership with sales enablement, developing marketing strategies to drive cohesive sales campaigns
What we are looking for:
- Corporate communications or marketing background
- Degree in a marketing, English, or technology field
- Relevant industry experience, at least 7-10 years of experience with a brand, agency, or technology vendor
- Managerial experience (with direct reports, an agency, etc.)
- Hands-on analyst relations experience
- Hands-on digital media experience
- An excellent communicator (written and oral), with an outstanding command of the English language.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
- Excel at project management skills to manage and execute editorial calendar, deadlines within corporate communications and ongoing campaigns, while juggling multiple tasks
- A frequent and skilled collaborator
- Strong presentation skills
If your experience looks a little different from what’s listed above, but think you would excel at this role, we’d love to learn more about you!
About Blink:
Blink is the user experience firm for the world’s leading companies. We use evidence-driven design to create products that people use, love, and remember. With studios in Austin, Boston, San Diego, San Francisco, and Seattle, Blink brings two decades of experience to research, design, and strategy for clients such as Amazon, Facebook, Microsoft, NASA, Starbucks, and USAA.
Blink is an Equal Employment Opportunity (EEO) employer and do not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability.
How to Apply
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