Job Description

Company: Harlequin Enterprises ULC
Date: October 12, 2021
Job Title: Assistant Manager, Digital Marketing (Maternity Leave Contract)
Department: Harlequin Brand Group
Reporting To: Senior Manager, Digital Brand Marketing
Status: Contract (12 Months)
Location: 22 Adelaide Street West, Toronto (currently working remotely but will need to commute to the office when it reopens)

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, and people of colour, and members of the LGBTQIA2S+ community, and persons with disabilities. Join us, and share your story.

Job Summary:
The Assistant manager partners with Harlequin Brand team and other marketing campaign and digital program leads to build critical paths and champions the critical path to execute the campaign project to completion.

They assist in the development and maintenance of brand and campaign creative style guides, ensuring brand creative standards are applied and consistent across our digital channels.

Duties and Responsibilities:
Campaign Management (45%)
• Plays a key contributor role in the development of strategies, multi-channel integrated digital marketing campaigns and implementation framework creation.
• Plays a lead role in campaign kickoff initiatives and chairs planning meetings with the digital team on an ongoing basis.
• Facilitates the execution of multi-media digital capabilities, brand, cross-imprint and priority title
campaigns within the Digital Capabilities team by establishing and managing execution processes and coordinating assets and deliverables across multiple functional stakeholders.
• Works with the digital capabilities team to establish campaign requirements, timelines and communicates campaign updates to ensure clarity, alignment and consistent measurement across all touchpoints and channels.
• Monitors and ensures adherence to the digital campaign processes, flags roadblocks, collects feedback and surfaces opportunities to improve efficiency.
• Owns monthly digital support planning meetings with the Digital, Series Romance, Carina Press and Backlist teams and owns the Digital support tracking documents and process.
• Develops processes for better project documentation, team coordination and tracking from project inception through to completion.
• Proactively identifies new digital marketing activations and technology/platforms to improve digital marketing campaign initiatives and processes.

Digital Brand Management (25%)
• Plays a key contributor role in the digital brand strategy development, promotion planning and implementation framework.
• Manages the digital execution of digital brand promotions.
• Works with Digital Capabilities, Marketing, PR and Editorial teams to develop appropriate content plans based on the digital brand strategy and publishing priorities.
• Ensures brand compliance across digital channels, content and messaging.
• Chairs biweekly meetings for Digital Team, reviews upcoming campaigns and projects to ensure details and updates are shared and acted upon.

Creative & Content Management (15%)
• Manages the NGIP intern for the digital team. Assigns projects, provides feedback, and disperses finished work to colleagues to ensure their creative needs are met.
• Assists in the development, feedback, and maintenance of creative style guides. Ensures brand standards are always upheld and reflected in creative across our channels.
• Works with Social Media Manager on planning, development, and promotion of TikTok and Reels content. Develops creative strategies for these communities alongside the social media team.

Analysis, Measurement and Reporting (15%)
• Builds action-oriented campaign postmortems and leads stakeholders through project evaluation and KPI review process upon project completion.
• Identifies trends in performance data to drive campaign and promotion optimization strategies.
• Documents learnings and ensures they are leveraged to help improve future campaigns and initiatives.

Qualifications:
Specific training or job experience required includes:
• 4+ years of related experience and a strong background in digital marketing
• Post-secondary education in a related field (Advertising, Marketing) and/or relevant experience.
• Project management/coordinator experience required
• Microsoft Office proficiency and experience with project management tools
• Working knowledge of Photoshop an asset
• Strong time management, organizational and planning skills.
• Exceptional internal relationship management capabilities.
• Excellent communication skills, including ability to communicate complex information to non-technical audiences.
• Creative and innovative thinker with a drive for results.
• Positive and passionate with ability to work well with in a close-knit, team environment.

What’s in It For You?
• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Remote work, flexible start/stop times
• Vacation allotment, starting at three weeks
• Various virtual social activities to keep you connected – we love trivia!
• Virtual author events and access to discounted books
• Working with passionate people!

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

How to Apply

Job Types: Temporary.

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