Full-Time PPC Specialist
Job Description
About Grady Britton:
Grady Britton is a full-service brand agency based in Portland, Oregon. Our specialty lies in building brands that do more; creativity inspired by business goals and a will to be great. Grady Britton is a certified B Corporation. This certification means GB voluntarily invests in meeting significantly higher standards of sustainability, governance and giving back to the community in our daily operations. It stands for “Business as a Force for Good” versus a belief that business exists only to generate profit. Now more than ever, we want our time and talent applied toward greater purpose. Our mantra, “Leave today better than yesterday” is a simple North Star of an idea that brings us in every day: improving, inspiring, challenging, creating for better. Our community, relationships, strategies, processes, the work— and especially, ourselves. It’s what motivates GB’s difference: building business for brands that put people first.
At Grady Britton, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members. We embrace diversity and want applicants of diverse backgrounds so our team represents a variety of perspectives and skills. We believe the more inclusive we are, the better our work will be.
Job location: Portland, OR
About the Role:
As the PPC Specialist at Grady Britton, you will assist in the management and maintenance of multiple paid search and paid social media accounts, while growing your skills in these areas. Your clients will include a variety of business verticals including financial services, healthcare, insurance, and more.
You’ll work closely with the Digital Media Manager on optimizing accounts across channels as well as developing robust internal reporting to streamline account optimizations.
Responsibilities:
- Oversee and optimize existing paid search and socials towards various client KPIs
- Assist in strategic development and planning of new paid search and paid social campaigns
- Execute paid search and social creative tests including ad copy and ad placements
- Oversee paid search and paid social campaign budgets to ensure campaigns are pacing and spending appropriately
- Create and present monthly and weekly internal reports with analysis of paid search and paid social campaign performance along with recommendations for campaign optimization
- Assist in the creation of monthly client reports for paid search and paid socials with a focus on highlighting campaign successes and actionable insights
- Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
Qualifications:
- 1+ years of Google Ads and Facebook Ads experience
- Google Ads certification is a plus
- 1+ years of Google Analytics experience
- Experience in setting up A/B tests
- Excellent verbal and written communication skills; able to communicate complex information clearly to internal teams and clients as needed
- Highly analytical with strong research skills
- Strong proficiency in Microsoft Excel/Google Sheets
- Experience with Google Tag Manager is a plus
- Entrepreneurial – Learns quickly when facing challenges, relentless learner, open to change, enjoys finding creative solutions to clients’ business challenges. Proactively generate unique ideas that are tailored to each client’s goals
- Active interest in keeping up with the paid search industry and latest trends
Compensation:
Starting at $45,000 DOE
How to Apply
Please submit the items below to jobs@gradybritton.com:- Resume
- Cover letter - briefly tell us why you are interested in this job and why you are interested in this field. How does your current experience prepare you for this type of work?
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